Benefit segmentation of the container shipping market in Turkey

Gökcay Balci, Ismail Bilge Cetin

Year of publication:	2020
Authors:	Balci, Gökcay ; Cetin, Ismail Bilge
Subject:	Segmentation \| b2b marketing \| container shipping \| benefit segments \| factor analysis \| cluster analysis \| Containerschifffahrt \| Container shipping \| Türkei \| Turkey \| Marktsegmentierung \| Market segmentation \| Clusteranalyse \| Cluster analysis \| Zielgruppe \| Target group \| B-to-B-Marketing \| Business-to-business marketing \| Faktorenanalyse \| Factor analysis \| Welt \| World

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