Integrating management of customer value and risk in e-commerce
Markus Ruch; Stefan Sackmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Ruch, Markus ; Sackmann, Stefan |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 1, p. 101-116
|
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Zahlungsverhalten | Payment behaviour | Betrug | Fraud |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531663