Extent: | 130048 bytes 18 p. application/pdf |
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Series: | Munich Business School Working Paper ; 2006-04 |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Marketing. Other aspects ; Sales promotion and advertising ; Public relations ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
Persistent link: https://www.econbiz.de/10005869460