The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation
Eric M. Olson, Stanley F. Slater, G. Tomas M. Hult, Kai M. Olson
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Olson, Eric M. ; Slater, Stanley F. ; Hult, G. Tomas M. ; Olson, Kai M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 62-73
|
| Subject: | Marketing strategy | Human resource management | Marketing strategy implementation | Strategy types | Performance | Marketingmanagement | Marketing management | Personalmanagement | Human Resource Management | Strategisches Management | Strategic management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011822293