The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Osei Appiah
| Year of publication: |
2007
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|---|---|
| Authors: | Appiah, Osei |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 14-27
|
| Subject: | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Ethnische Gruppe | Ethnic group | Schätzung | Estimation |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003609560