"Ushering in the next wave of Omni-channel retail for building a seamless experience by digitalization of the physical retail store attributes : an insight"

Parag Shukla and Dr. Priti Nignam

Year of publication:	2018
Authors:	Shukla, Parag ; Nigam, Priti
Published in:	GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 16.2018, 1, p. 32-45
Subject:	Digitalisation \| Store Attributes \| Omni-Channel Retail \| Seamless Experience \| Einzelhandel \| Retail trade \| Digitalisierung \| Digitization \| Online-Handel \| Online retailing \| Multikanalvertrieb \| Multichannel strategy \| Ladengestaltung \| Store design \| Konsumentenverhalten \| Consumer behaviour

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