//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Mobile Marketing
10
Mobile marketing
10
Internet marketing
6
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Mobile communications
4
Mobilkommunikation
4
Werbewirkung
4
Advertising
3
Mobile Business
3
Mobile business
3
Werbung
3
Brand
2
Markenartikel
2
Meta-Analyse
2
Meta-analysis
2
Mobile Anwendung
2
Mobile application
2
Mobile phone
2
Mobiltelefon
2
Website
2
Animated logos
1
Apple
1
Attitude
1
Attitude certainty
1
Betriebliche Standortwahl
1
Brand choice
1
Communication
1
Company innovativeness
1
Company power
1
Deutschland
1
Digital advertising
1
Digital marketing
1
Downloads
1
E-commerce
1
Electronic Commerce
1
Ethnic group
1
Ethnic marketing
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
8
German
2
Author
All
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Bartikowski, Boris
1
Bauer, Hans H.
1
Bernritter, Stefan F.
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
Bruggen, Gerrit H. van
1
Dinsmore, John
1
Dwivedi, Yogesh Kumar
1
Eisenbeiß, Maik
1
Fiedler, Maximilian
1
Fischer, Christian
1
Gierl, Heribert
1
Gisbergen, Marnix S. van
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Guido, Gianluigi
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Jebarajakirthy, Charles
1
Ketelaar, Paul E.
1
Konig, Ruben Peter
1
Konus, Umut
1
Krishen, Anjala S.
1
Kumar, K. Satheesh
1
Lingenfelder, Michael
1
Loevenich, Peter
1
Lütjens, Henk
1
Maseeh, Haroon Iqbal
1
Mäder, Ralf
1
Nataraajan, Rajan
1
Pentecost, Robin
1
Pichierri, Marco
1
Pino, Giovanni
1
Richard, Marie-Odile
1
Rozendaal, Esther
1
Swani, Kunal
1
Weaven, Scott
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Contemporary trends in innovative marketing strategies
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of retailing
2
Journal of strategic marketing
2
The marketing review
2
Working paper / National Bureau of Economic Research, Inc.
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapiere der FOM
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
2
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
5
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
8
Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi
;
Pichierri, Marco
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
Saved in:
9
Identifikation und Auswahl von Zielgruppen im E-Commerce : Ergebnisse einer empirischen Untersuchung
Lingenfelder, Michael
;
Loevenich, Peter
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10001758641
Saved in:
10
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->