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isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
349
Business-to-business marketing
349
Lieferantenmanagement
226
Supplier relationship management
226
Relationship marketing
122
Beziehungsmarketing
120
Marketing management
53
Marketingmanagement
53
Salespeople
43
Verkaufspersonal
43
E-commerce
42
Electronic Commerce
42
Consumer behaviour
38
Konsumentenverhalten
38
Selling
36
Verkauf
36
Social Web
34
Social web
34
Customer satisfaction
31
Kundenzufriedenheit
31
B2B
30
Brand management
29
Markenführung
29
Innovation
28
Betriebliche Wertschöpfung
25
Business network
25
Unternehmensnetzwerk
25
Value creation
25
Internet marketing
22
Online-Marketing
22
Firm performance
21
Unternehmenserfolg
21
Bibliometrics
20
Bibliometrie
20
Brand image
19
Business-to-business
19
Customer value
19
Kundenwert
19
Markenimage
19
Customer integration
18
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208
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339
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English
342
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7
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Kowalkowski, Christian
8
Johnston, Wesley J.
6
Kindström, Daniel
5
Sharma, Piyush
5
Garry, Tony
4
Granot, Elad
4
Mora Cortez, Roberto
4
Ulkuniemi, Pauliina
4
Badrinarayanan, Vishag
3
Brashear-Alejandro, Thomas
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Huang, Ying
3
Merigo, Jose Maria
3
Parvinen, Petri
3
Rollins, Minna
3
Russo, Ivan
3
Åge, Lars-Johan
3
Anaza, Nwamaka A.
2
Asare, Anthony K.
2
Barry, James M.
2
Burton, Jamie
2
Bush, Alan J.
2
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Sheshadri
2
Chatterjee, Swagato
2
Chaudhuri, Ranjan
2
Chelariu, Cristian
2
Chung, Henry F. L.
2
Cobelli, Nicola
2
D'Alessandro, Steven
2
Dash, Satyabhusan
2
Drummond, Conor
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Geigenmüller, Anja
2
Ghosh Dastidar, Ayan
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Entwicklungen des Investitionsgütermarketing
Journal of business research : JBR
Journal of marketing theory and practice
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
602
Journal of business-to-business marketing
126
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
349
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1
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349
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date (oldest first)
1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
6
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
7
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
8
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
9
Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply...
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10014473051
Saved in:
10
Impact of various structural attributes on B2B sustainability positioning
Gogia, Divya
;
Gupta, Sandeep Kumar
;
Rathi, Priya
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 388-406
Persistent link: https://www.econbiz.de/10014473063
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