//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
78
Verkaufsförderung
78
Consumer behaviour
40
Konsumentenverhalten
40
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Retail trade
14
Advertising effects
13
Werbewirkung
13
Brand management
10
Markenführung
10
Marketing management
10
Marketingmanagement
10
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Ladengestaltung
6
Low-cost strategy
6
Niedrigpreisstrategie
6
Rabatt
6
Rebate
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Werbung
6
Bibliometrics
5
Bibliometrie
5
Einzelhandelspreis
5
Online retailing
5
Online-Handel
5
Prospect Theory
5
Prospect theory
5
Retail price
5
Theorie
5
Theory
5
Brand
4
Brand image
4
Internet marketing
4
Kaufentscheidung
4
more ...
less ...
Online availability
All
Undetermined
45
Type of publication
All
Article
75
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
78
Author
All
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Ladeira, Wagner Junior
2
Loureiro, Sandra Maria Correia
2
Malshe, Avinash
2
Pandey, Neeraj
2
Raghubir, Priya
2
Santini, Fernando de Oliveira
2
Sivakumaran, Bharadhwaj
2
Swaminathan, Srinivasan
2
Yoon, Sukki
2
Abu Bakar bin Abdul Hamid
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Allan, David
1
Assaf, A. Georges
1
Attari, Amin
1
Azevedo, António
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bettiga, Debora
1
Bhatt, Siddharth Harshkant
1
Block, Martin P.
1
Boeira, Juan Pablo
1
Bogomolova, Svetlana
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Calantone, Roger J.
1
Casakin, Hernan
1
Celly, Kirti Sawhney
1
Chatterjee, Promothesh
1
Chatterjee, Subimal
1
Chaudhuri, Malika
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
62
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
6
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
7
Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco
;
Bettiga, Debora
;
Lamberti, Lucio
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
Saved in:
8
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
9
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
10
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->