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subject:"Preismanagement"
~source:"econis"
~subject:"Markteintritt"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Low-price strategy"
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Preismanagement
Markteintritt
Verkaufsförderung
Low-cost strategy
913
Niedrigpreisstrategie
913
Airline
455
Fluggesellschaft
455
Consumer behaviour
162
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162
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160
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158
Pricing strategy
144
USA
102
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101
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101
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101
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95
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95
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75
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75
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74
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Hüschelrath, Kai
6
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6
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5
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4
Bilotkach, Volodymyr
4
Oliveira, Alessandro Vinícius Marques de
4
Roberts, James W.
4
Sinitsyn, Maxim
4
Sweeting, Andrew
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Cento, Alessandro
3
Hviid, Morten
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Kukar-Kinney, Monika
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Murakami, Hideki
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Oliveira, Alessandro V. M.
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Shaffer, Greg Eric
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Spann, Martin
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Sun, Joo Yeon
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Cheng, Andong
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Christ, Steffen
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Dresner, Martin
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Elhauge, Einer
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Fu, Xiaowen
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Gedge, Christopher
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Grewal, Dhruv
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Journal of air transport management
18
Journal of retailing and consumer services
9
Transportation research / E : an international journal
9
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6
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5
Quantitative marketing and economics : QME
5
European journal of operational research : EJOR
4
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4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of industrial organization
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of industrial organization : RIO
3
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Jenaer Beiträge zur Wirtschaftsforschung
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Journal of consumer behaviour : an international research review
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Manufacturing & service operations management : M & SOM
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The international review of retail, distribution and consumer research
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism management : research, policies, practice
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advances in airline economics : competition policy and antitrust
1
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1
Arbeitspapier / HHL, Leipzig Graduate School of Management
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
3
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
6
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
7
Effects of online shopping channel and price discount on near-expiry food sales
Lee, Jae Young
;
Choi, Kang Jun
;
Kwack, So Yean
- In:
International journal of market research
65
(
2023
)
6
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
Saved in:
8
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
9
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
10
Optimal selling format considering price discount strategy in live-streaming commerce
Ji, Guojun
;
Fu, Tianyu
;
Li, Shuhao
- In:
European journal of operational research : EJOR
309
(
2023
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10014291582
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