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subject:"Relationship marketing"
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Relationship marketing
Business-to-business marketing
3,446
B-to-B-Marketing
3,425
Lieferantenmanagement
1,539
Supplier relationship management
1,539
Beziehungsmarketing
759
Business-to-Business-Marketing
616
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459
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444
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431
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367
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357
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348
Theory
332
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280
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258
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Consumer behaviour
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Konsumentenverhalten
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190
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190
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187
Social web
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Online-Marketing
172
B2B
163
Value creation
163
Betriebliche Wertschöpfung
162
Customer satisfaction
161
Bundling strategy
160
Kundenzufriedenheit
160
Leistungsbündel
160
Internet marketing
159
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145
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Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Keränen, Joona
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
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3
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3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
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3
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3
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3
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
Logos Verlag Berlin
1
Springer Fachmedien Wiesbaden
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
151
The journal of business & industrial marketing
86
Journal of business-to-business marketing
35
Journal of business research : JBR
34
SpringerLink / Bücher
12
Journal of marketing
10
Journal of the Academy of Marketing Science
10
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
Gabler Edition Wissenschaft
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Marketing theory
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Contributions to Management Science
2
Cross cultural & strategic management
2
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ECONIS (ZBW)
760
BASE
2
RePEc
1
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91
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
92
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
93
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
94
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
95
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
96
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
97
Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik
;
Osinga, Ernst Christiaan
;
Santos, Carlos Daniel
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
Saved in:
98
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
99
The effectiveness of AI salesperson vs. human salesperson across the buyer-seller relationship stages
Chang, Woojung
- In:
Journal of business research : JBR
148
(
2022
),
pp. 241-251
Persistent link: https://www.econbiz.de/10013325475
Saved in:
100
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
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