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subject:"Strategisches Management"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingstrategie"
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Strategisches Management
Relationship marketing
Marketing management
109
Marketingmanagement
109
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Marketing strategy
15
Marketing
13
Firm performance
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Unternehmenserfolg
12
Brand image
10
Internet marketing
10
Markenimage
10
Market research
10
Marktforschung
10
Online-Marketing
10
Bibliometrics
9
Bibliometrie
9
Brand management
9
Markenführung
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Strategic management
8
USA
8
United States
8
Competitive advantage
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing theory
7
Marketingtheorie
7
Nachhaltige Entwicklung
7
Social Web
7
Social web
7
Sustainable development
7
Wettbewerbsvorteil
7
Customer value
6
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6
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English
24
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Kumar, V.
3
Morgan, Neil A.
2
Arnold, Mark J.
1
Baldauf, Artur
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Chng, Daniel Han Ming
1
Clark, Terry D.
1
Cron, William L.
1
Dahl, Darren W.
1
DeLeon, Anthony J.
1
Feng, Hui
1
Grewal, Dhruv
1
Grossenbacher, Samuel
1
Gupta, Shaphali
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
He, Yi
1
Hillebrand, Bas
1
Hodis, Monica
1
Homburg, Christian
1
Hsu, Liwu
1
Huang, Ming-Hui
1
Hult, G. Tomas M.
1
Jiang, Lan
1
Johnson, Jean L.
1
Josephson, Brett W.
1
Jozic, Danijel
1
Kashmiri, Saim
1
Key, Thomas Martin
1
Kuehnl, Christina
1
Larimo, Jorma
1
Leigh, Thomas W.
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Mariadoss, Babu John
1
McAlister, Leigh
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
47
SpringerLink / Bücher
46
The journal of business & industrial marketing
35
European journal of marketing : EJM
28
Journal of retailing and consumer services
27
Business horizons
20
Europäische Hochschulschriften / 5
17
Gabler Edition Wissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Cogent business & management
12
Journal of business-to-business marketing
12
Journal of marketing
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
12
International journal of electronic customer relationship management : IJECRM
11
Journal of retailing
11
The journal of product & brand management
11
International journal of hospitality management
10
Journal of international marketing
10
Lehrbuch
10
Springer eBook Collection
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of brand management : an international journal
9
The marketing review
9
AMS review : official publication of the Academy of Marketing Science
8
Asia Pacific journal of marketing and logistics
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of business and globalisation : IJBG
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
International review on public and non-profit marketing
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing letters : a journal of research in marketing
8
Neue betriebswirtschaftliche Forschung : Nbf
8
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ECONIS (ZBW)
24
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012434086
Saved in:
4
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
5
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
6
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
9
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
10
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
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