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subject:"Viral marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet"
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Viral marketing
Internet
Internet marketing
124
Online-Marketing
124
Consumer behaviour
76
Konsumentenverhalten
76
Social Web
76
Social web
76
Brand management
34
Markenführung
34
Beziehungsmarketing
33
Relationship marketing
33
Virales Marketing
30
Social media marketing
29
Advertising effects
28
Werbewirkung
28
Online retailing
23
Online-Handel
23
Marketing management
19
Marketingmanagement
19
Advertising
18
E-commerce
17
Electronic Commerce
17
Werbung
17
Brand image
16
Markenimage
16
Facebook
14
USA
13
United States
13
Social networking sites
11
Social network
8
Soziales Netzwerk
8
Word-of-mouth marketing
8
Consumer behavior
7
Customer satisfaction
7
Hotel industry
7
Hotellerie
7
Kundenzufriedenheit
7
Online consumer behavior
7
Customer integration
6
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English
44
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Nill, Alexander F.
2
Peltier, James
2
Schibrowsky, John A.
2
Tussyadiah, Iis P.
2
Adjei, Mavis T.
1
Angeloni, Silvia
1
Arcand, Manon
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Baek, Tae Hyun
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Bagherzadeh, Ramin
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Bai, Billy
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Balsubramanian, Siva K.
1
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1
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1
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1
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1
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1
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1
Bright, Laura F.
1
Chinelato, Flavia Braga
1
Cummins, Shannon
1
DiPietro, Robin B.
1
Esfidani, Mohammad Rahim
1
Farhang, Maryam
1
Fesenmaier, Daniel R.
1
Gabisch, Jason A.
1
Gallant, Isabelle
1
Garza, Ricardo
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Goldsmith, Ronald E.
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Gonçalves Filho, Cid
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Hartemo, Mari
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Hu, Jing
1
Huang, Guihai
1
Huang, Huiling
1
Huang, Yan
1
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1
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Published in...
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
81
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Information systems research : ISR
35
Journal of marketing communications
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Journal of management information systems : JMIS
28
Journal of internet commerce
27
Tourism management : research, policies, practice
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of marketing
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
SpringerLink / Bücher
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Psychology & marketing
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
5
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
6
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
7
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
8
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
9
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
10
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
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