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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Online-Marketing"
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Subject
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Online-Marketing
Consumer behaviour
475
Konsumentenverhalten
475
Online retailing
313
Online-Handel
313
Social Web
202
Social web
202
E-commerce
171
Electronic Commerce
170
Internet marketing
162
Beziehungsmarketing
145
Relationship marketing
145
Einzelhandel
135
Retail trade
135
Customer satisfaction
91
Kundenzufriedenheit
91
Viral marketing
70
Virales Marketing
70
Brand management
65
Markenführung
65
Confidence
54
Vertrauen
54
Brand image
53
Dienstleistungsqualität
53
Markenimage
53
Service quality
53
Social media
51
Distribution channel
43
Vertriebsweg
43
Emotion
34
Innovation adoption
34
Innovationsakzeptanz
34
Customer integration
33
Kundenintegration
33
Fashion
31
Mode
31
Website
30
Mobile communications
27
Mobilkommunikation
27
Advertising effects
26
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1
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Article
161
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Article in journal
161
Aufsatz in Zeitschrift
161
Language
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English
161
Author
All
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Jungkun
2
Park, Minjung
2
Perrigot, Rozenn
2
Salminen, Joni
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shareef, Mahmud Akhter
2
Shi, Yangyan
2
Sokolova, Karina
2
Souiden, Nizar
2
Tran, Trang P.
2
Venkatesh, V. G.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
276
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
83
Springer eBook Collection
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
59
Information systems research : ISR
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
Marketing intelligence & planning
42
International journal of electronic marketing and retailing : IJEMR
37
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
International journal of technology marketing : IJTMkt
34
Psychology & marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing research
30
Journal of travel and tourism marketing
30
Asia Pacific journal of marketing and logistics
29
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ECONIS (ZBW)
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31
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
32
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
33
Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan
;
Lee, Seung Min
;
Choi, Sanghak
;
Kim, Sang Yong
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
Saved in:
34
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
35
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
36
Pricing strategies of two-sided platforms considering privacy concerns
Duan, Yongrui
;
Liu, Peng
;
Feng, Yixuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209494
Saved in:
37
Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209516
Saved in:
38
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
39
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
40
Measuring the impact of online reviews on consumer purchase decisions : a scale development study
Fernandes, Semila Fenelly
;
Panda, Rajesh
;
Venkatesh, V. G.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366379
Saved in:
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