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~subject:"Markenimage"
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Search: subject:"Credibility"
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Markenimage
Credibility
1,204
Glaubwürdigkeit
1,043
Consumer behaviour
342
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337
Führungsstil
193
Leadership style
193
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182
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182
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173
credibility
168
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160
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159
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158
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142
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140
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138
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137
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134
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134
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117
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98
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98
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97
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96
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95
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86
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85
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85
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69
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68
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66
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66
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66
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64
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61
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56
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source credibility
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Mansoor, Mahnaz
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
8
Journal of business research : JBR
7
Journal of marketing communications
6
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sports marketing & sponsorship
2
Journal of air transport management
2
Journal of promotion management : innovations in planning and applied research
2
Journal of vacation marketing
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The service industries journal
2
Tourism management perspectives : TMP
2
African journal of business & economic research : AJBER
1
African journal of business and economic research : AJBER
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
Global business review
1
IIMB management review
1
Innovatives Markenmanagement
1
International journal of Islamic marketing and branding
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied management science : IJAMS
1
International journal of business
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of management practice : IJMP
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ECONIS (ZBW)
115
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115
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1
The persuasion effect of cause-related marketing on brand preference and repurchase intention : the mediating role of brand distinctiveness and
credibility
Brew, Yaw
- In:
African journal of business & economic research : AJBER
19
(
2024
)
1
,
pp. 243-265
Persistent link: https://www.econbiz.de/10015044961
Saved in:
2
Understanding celebrity trust and its effects on other
credibility
and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Should green products be advertised as green? : exploring the factors that affect ad
credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
4
What makes social media branding more effective in shaping pre-visit image : information quality or source
credibility
?
Li, Xinyue
;
Ma, Shihan
;
Wu, Maoying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
Saved in:
5
Perceived
credibility
information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
Saved in:
6
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
7
Insta-influencers' endorsement effect on consumers' purchase intention : parallel mediation role of brand
credibility
and brand attitude
Dadvari, Alaleh
;
Moslehpour, Massoud
;
Shira, Shallyn …
- In:
Journal of Asia Pacific business
24
(
2023
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014418138
Saved in:
8
Cause beneficial or cause exploitative? : using joint motives to increase
credibility
of sustainability efforts
Wallach, Karen Anne
;
Popovich, Deidre
- In:
Journal of public policy & marketing
42
(
2023
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014228909
Saved in:
9
Listing product benefits on an extra affixed label : effects on claim
credibility
and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
10
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
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