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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Customer integration
197
Kundenintegration
195
Beziehungsmarketing
113
Relationship marketing
113
Betriebliche Wertschöpfung
79
Value creation
79
Consumer behaviour
67
Social Web
58
Social web
58
Value co-creation
43
Brand management
41
Markenführung
41
Innovation
38
Internet marketing
35
Online-Marketing
35
Innovation management
32
Innovationsmanagement
32
New product development
29
Produktentwicklung
29
Co-creation
28
Customer value
26
Kundenwert
26
Brand image
24
Markenimage
24
Customer satisfaction
23
Kundenzufriedenheit
23
Service-Dominant Logic
22
Service-dominant logic
22
Dienstleistungsqualität
20
Service quality
20
Social media
18
Stakeholder
17
Brand
13
Customer engagement
13
Firm performance
13
Unternehmenserfolg
13
Viral marketing
12
Virales Marketing
12
Dienstleistungssektor
11
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2
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Collection of articles of several authors
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67
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Harrigan, Paul
3
Black, Iain
2
Cossío-Silva, Francisco-José
2
Filieri, Raffaele
2
Hollebeek, Linda D.
2
Kim, Eojina
2
Mahr, Dominik
2
Pervan, Simon J.
2
Revilla Camacho, Maria Angeles
2
Roy, Sanjit
2
Vega Vázquez, Manuela
2
Veloutsou, Cleopatra
2
Abrahams, Alan
1
Abrate, Graziano
1
Ahmed, Zafar U.
1
Alamanos, Eleftherios
1
Ali, Mohamed Ahmed
1
Alvarez-Milán, Agarzelim
1
An, Myoung-a
1
Baima, Gabriele
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Bean, Jonathan
1
Beeler-Connelly, Lisa L.
1
Bettiga, Debora
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Siddik
1
Brodie, Roderick J.
1
Brooks, Simon
1
Calder, Bobby J.
1
Cambré, Bart
1
Carlson, Jamie
1
Centeno, Dave
1
Chaker, Nawar N.
1
Chapman, Alexis
1
Chatterjee, Sheshadri
1
Chefor, Ellis
1
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1
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Customer engagement marketing
Journal of business research : JBR
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of retailing and consumer services
55
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
67
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1
Co-creating consumer logistics from self-collection to crowd-sourced delivery : an examination on contextual differences in last-mile
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434819
Saved in:
2
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
3
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
4
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
5
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
6
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Bridging employee engagement and customer engagement in a service context
Qi, Ji
;
Wang, Sijun
;
Hall, Kristina K. Lindsey
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
Saved in:
9
Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon
;
Garrett, Tony C.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
Saved in:
10
Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan
;
Han, Shuihua
;
Li, Chao
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
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