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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Handbook of research on customer engagement"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Relationship marketing"
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Relationship marketing
Customer integration
48
Kundenintegration
47
Beziehungsmarketing
31
Lieferantenmanagement
21
Supplier relationship management
21
Betriebliche Wertschöpfung
19
Value creation
19
Value co-creation
17
B-to-B-Marketing
15
Business-to-business marketing
15
Consumer behaviour
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Konsumentenverhalten
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Innovation
9
Marketing management
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Marketingmanagement
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5
Customer value
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Nyadzayo, Munyaradzi W.
3
Drummond, Conor
2
McGrath, Helen
2
O'Toole, Thomas
2
Abousamra, Alaa Abdelaziz
1
Ahmad, Abul Fazal Wazir
1
Ahmad, Bilal
1
Akbar, Mohammad Muzahid
1
Akhtar, Nadeem
1
Ashfaq, Muhammad
1
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1
Barrera Rodríguez, Ana María
1
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1
Bolton, Ruth N.
1
Bonamigo, Andrei
1
Burns, Kara
1
Cabanelas, Pablo
1
Carbonell, Pilar
1
Chasanidou, Dimitra
1
Duque Oliva, Edison Jair
1
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1
Falkenreck, Christine
1
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1
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1
Huang, Chin-hua
1
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1
Johnson, Lester W.
1
Johnston, Kim A.
1
Karahasanović, Amela
1
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1
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Customer-centric marketing strategies : tools for building organizational performance
Handbook of research on customer engagement
The journal of business & industrial marketing
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
13
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
31
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
4
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
5
Actor engagement : origin, evolution and trends
Barrera Rodríguez, Ana María
;
Duque Oliva, Edison Jair
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1479-1497
Persistent link: https://www.econbiz.de/10014314136
Saved in:
6
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
7
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
8
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
9
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
10
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
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