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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Online retailing
445
Online-Handel
445
Consumer behaviour
391
Konsumentenverhalten
391
E-commerce
278
Electronic Commerce
277
Einzelhandel
141
Retail trade
141
Beziehungsmarketing
101
Relationship marketing
101
Customer satisfaction
93
Kundenzufriedenheit
93
Online-Marketing
89
Social Web
67
Social web
67
Distribution channel
63
Vertriebsweg
63
Confidence
55
Vertrauen
55
Dienstleistungsqualität
53
Service quality
53
Website
47
Viral marketing
45
Internet
31
Brand image
27
Markenimage
27
Online shopping
27
Emotion
26
Data protection
20
Datenschutz
20
e-commerce
20
Innovation adoption
19
Innovationsakzeptanz
19
Personalization
19
Preismanagement
19
Pricing strategy
19
Brand management
18
China
18
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102
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English
102
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Akram, Umair
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Junaid, Muhammad
2
Jung, Na Young
2
Panda, Rajesh
2
Salminen, Joni
2
Shi, Yangyan
2
Toufaily, Elissar
2
Venkatesh, V. G.
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agrawal, Shiv Ratan
1
Ahn, Jiseon
1
Ainsworth, Jeremy
1
Akhtar, Nadeem
1
Al Khateeb, Amr
1
Alnawas, Ibrahim
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amer, Noha
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Lynda
1
Ansari, Aisha Rehman
1
Anshu, Kumari
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Arnott, David C.
1
Ashill, Nick
1
Attar, Razaz Waheeb
1
Azazz, Alaa M. S.
1
Badgaiyan, Anant Jyoti
1
Bag, Surajit
1
Bai, Xuesong
1
Bai, Yanzhuang
1
Baier, Daniel
1
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Electronic commerce research and applications
Journal of retailing and consumer services
Journal of business research : JBR
90
International journal of internet marketing and advertising : IJIMA
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
44
Information systems research : ISR
43
International journal of hospitality management
42
Journal of management information systems : JMIS
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Electronic commerce research
30
Journal of internet commerce
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of electronic commerce research : JECR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
SpringerLink / Bücher
23
Technological forecasting & social change : an international journal
22
Tourism management : research, policies, practice
22
International journal of contemporary hospitality management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of hospitality marketing & management
19
Journal of retailing
19
Journal of travel and tourism marketing
19
International journal of electronic commerce : IJEC
18
International journal of business information systems : IJBIS
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Springer eBook Collection
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of the Academy of Marketing Science
15
Cogent business & management
14
International journal of technology marketing : IJTMkt
14
Journal of marketing communications
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
International journal of electronic business
12
International journal of retail & distribution management
12
International journal of retail and distribution management
12
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ECONIS (ZBW)
102
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1
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
2
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
3
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
4
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
5
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
6
Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209516
Saved in:
7
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
8
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
9
Developing and validating a multidisciplinary scale of e-retailing website elements
Alnawas, Ibrahim
;
Al Khateeb, Amr
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209668
Saved in:
10
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
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