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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Virales Marketing
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
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Web 2.0 technologies
22
Web 2.0-Technologien
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Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
Electronic Commerce
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electronic word-of-mouth
16
Instagram
15
purchase intention
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Celebrity endorsement
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Article
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73
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English
73
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Loureiro, Sandra Maria Correia
3
Bao, Tong
2
Flavián Blanco, Carlos
2
Guerreiro, João Pedro Silva Martins
2
Sarmento, Eduardo Moraes
2
Acikgoz, Fulya
1
Ahn, Joong-Ho
1
Akdim, Khaoula
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
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Al-Mamun, Abdullah
1
Alan, Alev Kocak
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Alboqami, Hassan
1
Alguezaui, Salma
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ameen, Nisreen
1
Anlamlier, Eda
1
Ardekani, Saeid Saeida
1
Armelini, Guillermo
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Boistel, Philippe
1
Boon, Edward
1
Bridges, K. Robert
1
Bélanger, Charles H.
1
Campbell, Colin L.
1
Casaletto, John P.
1
Casaló, Luis V.
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chari, Simos
1
Chay Yau Choon
1
Christodoulides, George
1
Chung, Yoo Jin
1
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
84
Journal of retailing and consumer services
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
International journal of advertising : the quarterly review of marketing communications
20
Electronic commerce research
19
Journal of marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of advertising research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
Management information systems : mis quarterly
10
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ECONIS (ZBW)
73
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
5
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
6
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina
;
Vessal, Saeedeh Rezaee
;
Perez, Charles
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981
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