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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"Consumer behaviour"
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E-commerce
Consumer behaviour
556
Konsumentenverhalten
556
USA
61
United States
61
Advertising effects
55
Theorie
55
Theory
55
Werbewirkung
55
Internet marketing
49
Online-Marketing
49
Preismanagement
41
Pricing strategy
41
Advertising
37
Werbung
37
Online retailing
35
Online-Handel
35
Viral marketing
30
Virales Marketing
30
Experiment
29
Social Web
29
Social web
29
Brand image
27
Game theory
27
Markenimage
27
Spieltheorie
27
Beziehungsmarketing
25
Relationship marketing
25
Großbritannien
24
United Kingdom
24
Brand
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Markenartikel
23
Emotion
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Market research
22
Marktforschung
22
Personality psychology
22
Persönlichkeitspsychologie
22
Brand management
21
Markenführung
21
Electronic Commerce
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Article in journal
Case study
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English
20
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Chintagunta, Pradeep K.
2
Chu, Junhong
2
Manchanda, Puneet
2
Abernethy, Jacob
1
Blake, Tom
1
Bronnenberg, Bart J.
1
Cebollada, Javier
1
Cheng, Zhang
1
Chevalier, Judith A.
1
De los Santos, Babur
1
Dover, Yaniv
1
Flavián Blanco, Carlos
1
Gurrea Sarasa, Raquel
1
Hillmer, Steven C.
1
Juntunen, Jouni
1
Juntunen, Mari
1
Kim, Ju-Young
1
Kim, Jun B.
1
Koulayev, Sergei
1
Lambrecht, Anja
1
Li, Chenxi
1
Luo, Xueming
1
Manchanda, Punjeet
1
Mayzlin, Dina
1
Mela, Carl F.
1
Misra, Kanishka
1
Moshary, Sarah
1
Nadeem, Waqar
1
Nam, Sungjoon
1
Natter, Martin
1
Orús, Carlos
1
Ozimec, Ana-Marija
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Pennanen, Kyösti
1
Proserpio, Davide
1
Qiu, Ye
1
Rao, Ram C.
1
Schwartz, Eric M.
1
Shi, Savannah Wei
1
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Published in...
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Journal of consumer behaviour : an international research review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
158
Journal of business research : JBR
66
Electronic commerce research
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Asia Pacific journal of marketing and logistics
24
International journal of retail & distribution management
24
Cogent business & management
23
Journal of electronic commerce research : JECR
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
The international review of retail, distribution and consumer research
22
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of consumer studies
18
International journal of electronic business
18
International journal of retail and distribution management
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
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ECONIS (ZBW)
20
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
5
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
6
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
7
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
8
Consumer segments in social commerce : a latent class approach
Nadeem, Waqar
;
Juntunen, Mari
;
Juntunen, Jouni
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10011695062
Saved in:
9
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
10
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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