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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
~subject:"Werbeplanung"
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Search: subject_exact:"Werbewirkung"
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Brand image
Werbeplanung
Advertising effects
114
Werbewirkung
114
Consumer behaviour
84
Konsumentenverhalten
84
Advertising
78
Werbung
77
Internet marketing
43
Online-Marketing
43
Brand management
26
Markenführung
26
Social Web
26
Social web
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Markenimage
24
Celebrity endorsement
17
Celebrity-Werbung
17
advertising
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Emotion
11
Marketing management
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Marketingmanagement
10
Viral marketing
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Virales Marketing
10
social media
10
Brand
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Markenartikel
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Cultural identity
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Kulturelle Identität
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Sponsoring
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Sponsorship
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Glaubwürdigkeit
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India
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Indien
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International marketing
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Internationales Marketing
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Product Placement
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Bang Nguyen Viet
2
Meurs, Frank van
2
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bahtiar Mohamad
1
Billore, Aditya
1
Breves, Priska
1
Carrete-Lucero, Lorena de la Paz
1
Cho, Su Yeon
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gerritsen, Marinel
1
Guptha, Ch. Abhinav
1
Hang Nguyet Phuong Vo
1
Harmon-Kizer, Tracy
1
Hazari, Sunil
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
Hornikx, Jos
1
Huang, Yan
1
Janssen, Anne
1
Jayasimha, K. R.
1
Khai Cong Dinh
1
Kim, Mikyoung
1
Klink, Richard R.
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Korzilius, Hubert
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Lee, Jin Kyun
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Lee, Ki-young
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Liebers, Nicole
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Malik, Garima
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Manyiwa, Simon
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Mir, Imran Anwar
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Monin Techawachirakul
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Nickerson, Catherine
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Pacheco, Barney G.
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
48
International journal of advertising : the quarterly review of marketing communications
41
Journal of marketing communications
37
Journal of advertising research
32
The journal of product & brand management
31
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the review of marketing communications
25
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
17
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of hospitality management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of consumer marketing
8
A master class in brand planning : the timeless works of Stephen King
7
International journal of sports marketing & sponsorship
7
Journal of the Academy of Marketing Science
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
5
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ECONIS (ZBW)
24
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
4
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
5
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
6
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
7
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
8
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
9
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
10
Violence in games may not promise an effective brand strategy, but plot relation does
Monin Techawachirakul
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 121-143
Persistent link: https://www.econbiz.de/10012179108
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