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~isPartOf:"Journal of internet commerce"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Viral marketing
29
Virales Marketing
29
Consumer behaviour
23
Konsumentenverhalten
23
Online-Marketing
19
Social Web
12
Social web
12
Online retailing
10
Online-Handel
10
Confidence
6
E-commerce
6
Electronic Commerce
6
Vertrauen
6
social media
6
Beziehungsmarketing
4
Personalisierung
4
Personalization
4
Relationship marketing
4
Website
4
trust
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Credibility
3
Glaubwürdigkeit
3
Markenführung
3
Product information
3
Produktinformation
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word-of-mouth
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Advertising effects
2
Brand image
2
Cognition
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Customer integration
2
Customer satisfaction
2
Data Mining
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Data mining
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MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Basu, Rituparna
1
Bat, Tuya
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chou, Shih Yung
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dhun
1
Drake, John R.
1
Furner, Christopher P.
1
Gironda, John
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Kang, Tsan-Ching
1
Kantamaa, Eveliina
1
Kelley, Brett
1
Khong Kok Wei
1
Kisling, Eric
1
Klaus, Tim
1
Korgaonkar, Pradeep
1
Ku, Edward C. S.
1
Lancendorfer, Karen M.
1
Lee, Yukyung
1
Lin, Carolyn A.
1
Mero, Joel
1
Nery, Maria Martins Rebouças
1
Pacheco, Barney G.
1
Pascal, Vincent
1
Pearson, John M.
1
Petrescu, Maria
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Journal of internet commerce
Journal of business research : JBR
74
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Electronic commerce research
23
Journal of management information systems : JMIS
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
19
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
4
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
5
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
6
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
7
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
8
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
9
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
10
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
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