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~isPartOf:"Journal of marketing research : JMR"
~person:"Hamilton, Rebecca W."
~person:"Kumar, V."
~source:"econis"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
3
Customer value
3
Kundenwert
3
Relationship marketing
3
Brand
2
Brand management
2
Markenartikel
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Hamilton, Rebecca W.
Kumar, V.
Dhar, Ravi
11
Dahl, Darren W.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
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Zhao, Min
5
Amir, On
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Berger, Jonah
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Cheema, Amar
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Patrick, Vanessa M.
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Pieters, Rik
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Sevilla, Julio
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Simonson, Itamar
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Thomas, Manoj
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Wedel, Michel
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Zauberman, Gal
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Zhao, Yi
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Bijmolt, Tammo H. A.
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
10
Journal of marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
MIT sloan management review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Customer engagement marketing
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ESMT working paper
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of research on customer engagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
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Journal of business research : JBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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Marketing-mix strategies - distribution strategy and pricing strategy
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New directions in behavioral pricing research
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ECONIS (ZBW)
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1
When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
Saved in:
2
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
3
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
4
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
5
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
6
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
9
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
Saved in:
10
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
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