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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
154
Virales Marketing
154
Consumer behaviour
127
Konsumentenverhalten
127
Social Web
65
Social web
65
Internet marketing
63
Online-Marketing
63
Beziehungsmarketing
47
Relationship marketing
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Online retailing
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Service quality
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Word-of-mouth
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Brand management
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Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Lin, Tom M. Y.
3
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Altobello, Suzanne A.
2
Augusto, Mário Gomes
2
Bagherzadeh, Ramin
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Casidy, Riza
2
Chiew, Tung Moi
2
Coker, Kesha K.
2
Ismagilova, Elvira
2
Liu, Chih-Hsing
2
Liu, Fangyi
2
Mangold, Sabrina
2
Moro, Sérgio
2
Mpinganjira, Mercy
2
Park, Minjung
2
Petrescu, Maria
2
Shankar, Amit
2
Sharma, Piyush
2
Slade, Emma
2
Tafesse, Wondwesen
2
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Antwi, Collins Opoku
1
Apadula, Lauren Trabold
1
Appiah, Dominic
1
Arcand, Manon
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of business research : JBR
172
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
154
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154
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1
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
9
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
10
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
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