//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic Commerce"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Marketing management
Internet marketing
107
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
41
Werbung
41
Search engine
30
Suchmaschine
30
Social Web
21
Social web
21
Viral marketing
21
Virales Marketing
21
advertising
18
Online retailing
16
Online-Handel
16
online advertising
15
Auction theory
14
Auktionstheorie
14
Game theory
12
Internet
12
Spieltheorie
12
E-commerce
10
Experiment
10
USA
10
United States
10
field experiments
9
targeting
9
Search theory
8
Suchtheorie
8
search advertising
8
Bayes-Statistik
7
Bayesian inference
7
Website
7
game theory
7
user-generated content
7
Feldforschung
6
Field research
6
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Mela, Carl F.
2
Berman, Ron
1
Bronnenberg, Bart J.
1
Chevalier, Judith A.
1
Choi, Hana
1
De los Santos, Babur
1
Dover, Yaniv
1
Fischer, Marc
1
Gardete, Pedro M.
1
Hollenbeck, Brett
1
Katona, Zsolt
1
Kim, Jun B.
1
Koulayev, Sergei
1
Lambrecht, Anja
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Moorthy, Sridhar
1
Nosko, Chris
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Proserpio, Davide
1
Rao, Justin M.
1
Shi, Savannah Wei
1
Simonov, Andrey
1
Ursu, Raluca M.
1
Vana, Prasad
1
Zhang, Jie
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
55
International journal of internet marketing and advertising : IJIMA
48
Journal of retailing and consumer services
47
International journal of electronic marketing and retailing : IJEMR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
26
Journal of management information systems : JMIS
26
Information systems research : ISR
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Springer eBook Collection
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Electronic commerce research
17
International journal of business information systems : IJBIS
17
International journal of hospitality management
17
Journal of the Academy of Marketing Science
16
Journal of marketing communications
15
Journal of strategic marketing
15
Journal of travel and tourism marketing
14
Marketing intelligence & planning
14
Premier reference source
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Lehrbuch
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
European research studies
12
International journal of contemporary hospitality management
12
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Technological forecasting & social change : an international journal
12
The journal of business & industrial marketing
12
International journal of retail & distribution management
11
Business horizons
10
Cogent business & management
10
International journal of electronic commerce : IJEC
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
5
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
6
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
7
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
8
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
9
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
10
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->