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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search engine
33
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33
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30
Online-Marketing
30
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21
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21
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13
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13
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Finance research letters
28
Management science : journal of the Institute for Operations Research and the Management Sciences
22
CESifo working papers
19
Technological forecasting & social change : an international journal
19
MPRA Paper
18
Information systems research : ISR
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Journal of competition law & economics
13
Tourism management : research, policies, practice
13
Applied economics letters
12
CESifo Working Paper
12
Discussion paper series / IZA
12
IZA Discussion Papers
12
Journal of business research : JBR
12
Working paper
12
Electronic commerce research and applications
11
Energy economics
11
International journal of electronic commerce : IJEC
11
International journal of forecasting
11
International journal of internet marketing and advertising : IJIMA
11
International review of economics & finance : IREF
11
SpringerLink / Bücher
11
Tourism economics : the business and finance of tourism and recreation
11
essentials
11
International review of financial analysis
10
Journal of Informetrics
10
Discussion papers / CEPR
9
Economics letters
9
International journal of industrial organization
9
Journal of economic behavior & organization : JEBO
9
Journal of forecasting
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Research in international business and finance
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
International journal of electronic business
8
Journal of marketing research : JMR
8
Ruhr Economic Papers
8
Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
34
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1
What do news aggregators do? : evidence from
Google
News in Spain and Germany
Calzada, Joan
;
Gil, Ricard
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 134-167
Persistent link: https://www.econbiz.de/10012183081
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
4
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
5
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
6
Measuring the lifetime value of customers acquired from
Google
Search advertising
Chan, Tat Y.
;
Wu, Chunhua
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 837-850
Persistent link: https://www.econbiz.de/10009384013
Saved in:
7
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
8
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
9
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
10
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
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