//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Selling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Marketingmanagement
Pricing strategy
Selling
B-to-B-Marketing
235
Business-to-business marketing
235
Supplier relationship management
150
Relationship marketing
86
Beziehungsmarketing
85
Marketing management
46
E-commerce
27
Electronic Commerce
27
Salespeople
26
Verkaufspersonal
26
Consumer behaviour
25
Customer satisfaction
25
Konsumentenverhalten
25
Kundenzufriedenheit
25
B2B
22
Innovation
21
Social Web
21
Social web
21
Verkauf
20
Business network
19
Unternehmensnetzwerk
19
Betriebliche Wertschöpfung
18
Value creation
18
Brand management
17
Business-to-Business marketing
17
Markenführung
17
Bibliometrics
16
Bibliometrie
16
Firm performance
16
Unternehmenserfolg
16
Customer integration
15
Industrial marketing
15
Internet marketing
15
Kundenintegration
15
Online-Marketing
15
Innovation management
14
Innovationsmanagement
14
more ...
less ...
Online availability
All
Undetermined
101
Free
5
Type of publication
All
Article
166
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
172
Aufsatz in Zeitschrift
172
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
173
Author
All
Kowalkowski, Christian
4
Corsaro, Daniela
3
Garry, Tony
3
Åge, Lars-Johan
3
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Swagato
2
Chelariu, Cristian
2
Cobelli, Nicola
2
Dash, Satyabhusan
2
Drummond, Conor
2
Granot, Elad
2
Høgevold, Nils
2
Jalkala, Anne Maarit
2
Johnston, Wesley J.
2
Kelliher, Felicity
2
Kindström, Daniel
2
Kittur, Prathamesh
2
Lacoste, Sylvie
2
Makkonen, Hannu Sakari
2
McGrath, Helen
2
Merigo, Jose Maria
2
Nyadzayo, Munyaradzi
2
O'Toole, Thomas
2
Oinonen, Minna
2
Pullins, Ellen
2
Rangarajan, Deva
2
Rod, Michel
2
Svensson, Göran
2
Ulkuniemi, Pauliina
2
Upadhyay, Amit
2
Wright, Len Tiu
2
Zolkiewski, Judith
2
Aarikka-Stenroos, Leena
1
Ahmad, Bilal
1
Akhtar, Nadeem
1
AlHussainan, Omar
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Ali M. Yunus
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
401
Journal of business-to-business marketing
91
Journal of business research : JBR
83
SpringerLink / Bücher
30
Journal of the Academy of Marketing Science
17
Journal of marketing
15
Gabler Edition Wissenschaft
14
Innovation in pricing : contemporary theories and best practices
13
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
12
The journal of personal selling & sales management : JPSSM
12
Journal of personal selling & sales management
11
Journal of strategic marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Gabler Research
7
Journal of customer behaviour
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Asia Pacific journal of marketing and logistics
6
Berichte aus der Betriebswirtschaft
6
Business horizons
6
Business-to-Business-Marketing
6
Handbook of business-to-business marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing research
6
Journal of service research
6
Research
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
European journal of marketing : EJM
5
Europäische Hochschulschriften / 5
5
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
5
more ...
less ...
Source
All
ECONIS (ZBW)
173
Showing
1
-
10
of
173
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
6
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
7
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
8
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
9
Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply...
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10014473051
Saved in:
10
Impact of various structural attributes on B2B sustainability positioning
Gogia, Divya
;
Gupta, Sandeep Kumar
;
Rathi, Priya
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 388-406
Persistent link: https://www.econbiz.de/10014473063
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->