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Lieferantenmanagement
312
Supplier relationship management
312
Business-to-business marketing
229
B-to-B-Marketing
225
Relationship marketing
189
Beziehungsmarketing
186
Marketing management
101
Marketingmanagement
101
Lieferkette
79
Supply chain
79
Innovation
60
Firm performance
53
Unternehmenserfolg
53
Business network
49
Consumer behaviour
49
Konsumentenverhalten
49
Unternehmensnetzwerk
49
Salespeople
46
Verkaufspersonal
46
Customer satisfaction
41
Kundenzufriedenheit
41
Innovation management
39
Innovationsmanagement
39
Betriebliche Wertschöpfung
37
Value creation
37
Brand management
36
E-commerce
36
Electronic Commerce
36
Markenführung
36
Marketing
35
KMU
33
SME
33
New product development
32
Industrie
31
Manufacturing industries
31
Produktentwicklung
31
Selling
31
Verkauf
31
Inter-firm cooperation
30
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30
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586
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Kowalkowski, Christian
10
Svensson, Göran
7
Johnston, Wesley J.
6
Brashear-Alejandro, Thomas
5
Granot, Elad
5
Kindström, Daniel
5
Ulkuniemi, Pauliina
4
Wright, Len Tiu
4
Anaza, Nwamaka A.
3
Asare, Anthony K.
3
Bettis-Outland, Harriette
3
Bush, Alan J.
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Garry, Tony
3
Gebauer, Heiko
3
Golgeci, Ismail
3
Grönroos, Christian
3
Hu, Lala
3
Kohtamäki, Marko
3
Kooli, Kaouther
3
Lindgreen, Adam
3
Lloréns-Montes, Francisco Javier
3
Nickell, David
3
Parvinen, Petri
3
Pullins, Ellen
3
Salo, Jari
3
Schwepker, Charles H. <Jr.>
3
Tangpong, Chanchai
3
Wilson, R. Dale
3
Åge, Lars-Johan
3
Agnihotri, Raj
2
Al-Husan, Faten Baddar
2
Alejandro, Thomas G. Brashear
2
Badrinarayanan, Vishag
2
Ballantyne, David
2
Baraldi, Enrico
2
Bask, Anu
2
Basterretxea, Imanol
2
Boles, James S.
2
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The journal of business & industrial marketing
Journal of business research : JBR
2,319
Industrial marketing management : the international journal for industrial and high-tech firms
1,554
Journal of retailing and consumer services
1,278
International journal of production economics
690
International journal of hospitality management
610
The journal of brand management : an international journal
601
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
559
European journal of operational research : EJOR
538
European journal of marketing : EJM
526
International journal of production research
523
Journal of marketing
512
Journal of marketing management : MM
504
Journal of travel and tourism marketing
492
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Journal of strategic marketing
468
Journal of marketing research : JMR
450
The journal of product & brand management
435
Psychology & marketing
426
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
423
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing communications
367
The journal of services marketing
364
The service industries journal
360
Marketing intelligence & planning
355
Asia Pacific journal of marketing and logistics
354
Journal of advertising research
342
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
Marketing letters : a journal of research in marketing
307
International journal of contemporary hospitality management
301
Journal of hospitality marketing & management
278
Cogent business & management
274
Journal of global marketing
266
Management Science
266
International journal of internet marketing and advertising : IJIMA
256
Marketing : ZFP ; journal of research and management
255
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
254
Business horizons
253
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ECONIS (ZBW)
586
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1
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10
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586
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1
Word-of-mouth in business-to-business
marketing
: a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
The challenges of B2B innovation : using
marketing
analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
6
How and when does internal and external social media use for
marketing
impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
7
Customer reference
marketing
in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
8
The emergence of B2B omni-channel
marketing
in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
9
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
10
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
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