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~person:"Fuchs, Christoph"
~person:"Hadwich, Karsten"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Dienstleistungssektor
Konsumentenverhalten
Customer integration
15
Kundenintegration
15
Consumer behaviour
8
Betriebliche Wertschöpfung
5
Kundenorientierung
5
Value creation
5
Dienstleistungsmanagement
4
Innovation
4
Relationship marketing
4
Service management
4
Bundling strategy
3
Business model
3
Geschäftsmodell
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
New product development
3
Produktentwicklung
3
user innovation
3
Branche
2
Crowdsourcing
2
Customer-to-customer interaction
2
Dienstleistungsangebot
2
Dienstleistungsinnovation
2
Dienstleistungsmarke
2
Economic sector
2
Hybrides Leistungsbündel
2
Lieferantenmanagement
2
Management
2
Online retailing
2
Online-Handel
2
Organisationswandel
2
Organisatorischer Wandel
2
Organizational change
2
Produzierendes Gewerbe
2
Service industry
2
Service innovation
2
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Article
8
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Article in journal
7
Aufsatz in Zeitschrift
7
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2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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English
8
German
3
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Fuchs, Christoph
Hadwich, Karsten
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Büttgen, Marion
11
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Herstatt, Cornelius
8
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Carrubbo, Luca
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Le Nguyen Hau
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Witell, Lars
6
Calder, Bobby J.
5
Carbonell, Pilar
5
Carlson, Jamie
5
Cossío-Silva, Francisco-José
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kamboj, Shampy
5
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Journal of marketing
3
Forum Dienstleistungsmanagement
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of customer behaviour
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
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ECONIS (ZBW)
10
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
3
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
4
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
5
Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 345-369)
.
2015
Persistent link: https://www.econbiz.de/10010531922
Saved in:
6
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010359585
Saved in:
7
Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2014
Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value.
Persistent link: https://www.econbiz.de/10014019261
Saved in:
8
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
9
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
10
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
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