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~person:"Georgi, Dominik"
~person:"Han, Heesup"
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Search: subject:"relationship marketing"
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Beziehungsmarketing
81
Relationship marketing
81
Consumer behaviour
41
Konsumentenverhalten
41
Customer satisfaction
36
Kundenzufriedenheit
36
Dienstleistungsqualität
25
Service quality
25
Hotel industry
17
Hotellerie
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Brand image
11
Markenimage
11
Brand management
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Markenführung
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Brand loyalty
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Theorie
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Theory
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Gastronomie
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Holiday behaviour
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Markentreue
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Satisfaction
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Airline
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Confidence
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English
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German
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Georgi, Dominik
Han, Heesup
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Svensson, Göran
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Wieseke, Jan
26
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International journal of hospitality management
17
Journal of travel and tourism marketing
17
International journal of contemporary hospitality management
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of hospitality marketing & management
3
Journal of retailing and consumer services
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Marketing : ZFP ; journal of research and management
2
Tourism management : research, policies, practice
2
Basler Schriften zum Marketing
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of service management
1
Journal of vacation marketing
1
Kredit und Kapital
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Service quality and management
1
SpringerLink / Bücher
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
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ECONIS (ZBW)
81
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
6
Hotel privacy management and guest trust building : a relational signaling perspective
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013185279
Saved in:
7
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
8
Hotel data privacy : strategies to reduce customers' emotional violations, privacy concerns, and switching intention
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 215-227
Persistent link: https://www.econbiz.de/10013352876
Saved in:
9
Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi
;
Lee, Jin-soo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
38
(
2021
)
5
,
pp. 461-477
Persistent link: https://www.econbiz.de/10012607328
Saved in:
10
Self-check-in kiosk quality and airline non-contact service maximization : how to win air traveler satisfaction and loyalty in the post-pandemic world?
Moon, Hyoungeun
;
Lho, Heejung Linda
;
Han, Heesup
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10012549656
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