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~person:"Malhotra, Naresh K."
~subject:"Conjoint-Analyse"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
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Conjoint-Analyse
Consumer behaviour
Dienstleistungsqualität
Marktforschung
52
Market research
47
Marketing theory
29
Marketingtheorie
29
Marketing
22
Theorie
21
Theory
21
Konsumentenverhalten
12
Marketingforschung
11
Marketingmanagement
10
Marketing management
9
Naresh K. Malhotra
9
Beziehungsmarketing
8
Relationship marketing
8
USA
7
United States
7
B-to-B-Marketing
6
Business-to-business marketing
6
International marketing
5
Internationales Marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Bibliometrics
4
Bibliometrie
4
Brand management
4
Markenführung
4
Service quality
4
Brand
3
Brand image
3
Conjoint analysis
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Markenartikel
3
Markenimage
3
Marketing research
3
Nachhaltige Entwicklung
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11
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11
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2
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2
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1
Graue Literatur
1
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1
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1
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English
16
Author
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Malhotra, Naresh K.
Han, Heesup
78
Huber, Frank
64
Herrmann, Andreas
60
Mattila, Anna S.
59
Bauer, Hans H.
51
Loureiro, Sandra Maria Correia
49
Wiedmann, Klaus-Peter
48
Verhoef, Peter C.
44
Phau, Ian
43
Grewal, Dhruv
40
Bruhn, Manfred
39
Hollebeek, Linda D.
39
Bang, Nguyen
38
Prentice, Catherine
37
Usman, Osly
37
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Gustafsson, Anders
36
Ko, Eunju
36
Homburg, Christian
35
Walsh, Gianfranco
35
Kumar, V.
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Swoboda, Bernhard
31
Klaus, Philipp
30
Sharma, Piyush
30
Gil Saura, Irene
29
Rajagopal
29
Romaniuk, Jenni
29
Vrontis, Demetris
29
Melewar, T. C.
28
Sarkar, Abhigyan
28
Balaji, M. S.
27
Chintagunta, Pradeep K.
27
Paul, Justin
27
Sreejesh, S.
27
Wong, IpKin Anthony
27
Benkenstein, Martin
26
Dawes, John
26
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Journal of business research : JBR
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of consumer studies
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
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ECONIS (ZBW)
16
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1
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
2
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
5
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
6
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
7
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
8
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
9
Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Ulas, Dilber
; …
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
Saved in:
10
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
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