//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"O'Cass, Aron"
~person:"Petersen, J. Andrew"
~person:"Saarijärvi, Hannu"
~person:"Sesé, F. Javier"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer lifetime value"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer value
23
Kundenwert
23
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
9
Konsumentenverhalten
9
Customer satisfaction
7
Kundenzufriedenheit
7
Betriebliche Wertschöpfung
6
Value creation
6
Dienstleistungsqualität
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Customer profitability
3
Einzelhandel
3
Retail trade
3
Customer acquisition
2
Digitalisierung
2
Digitization
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Financial services
2
Finanzdienstleistung
2
Kundengewinnung
2
Measurement
2
Messung
2
New product development
2
Produktentwicklung
2
Profitability
2
Rentabilität
2
Strategic management
2
Strategisches Management
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
customer profitability
2
Allocation
1
Allokation
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
23
Aufsatz im Buch
3
Book section
3
Language
All
English
22
German
1
Author
All
O'Cass, Aron
Petersen, J. Andrew
Saarijärvi, Hannu
Sesé, F. Javier
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
Skiera, Bernd
9
Gallarza, Martina G.
8
Gil Saura, Irene
8
Madhani, Pankaj M.
8
Wiesel, Thorsten
8
Heinonen, Kristina
7
Payne, Adrian
7
Venkatesan, Rajkumar
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
Neslin, Scott A.
6
Rajagopal
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
5
Grönroos, Christian
5
Haenlein, Michael
5
Hallikas, Jukka
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Libai, Barak
5
McColl-Kennedy, Janet R.
5
Ngo, Liem Viet
5
Pynnönen, Mikko
5
Ritala, Paavo
5
Schwepker, Charles H. <Jr.>
5
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
AMS review : official publication of the Academy of Marketing Science
1
British journal of management : BJM
1
Business process management journal
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri
;
Hänninen, Mikko
;
Yrjölä, Mika
; …
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
Saved in:
2
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
3
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
4
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
5
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
6
A customer value perspective to service experiences in restaurants
Yrjölä, Mika
;
Rintamäki, Timo
;
Saarijärvi, Hannu
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 91-101
Persistent link: https://www.econbiz.de/10012115044
Saved in:
7
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
8
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
9
Consumer cooperatives : uncovering the value potential of customer ownership
Talonen, Antti
;
Jussila, Iiro
;
Saarijärvi, Hannu
; …
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011627990
Saved in:
10
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->