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~person:"Schreier, Martin"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Co-creation"
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Customer integration
9
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9
Innovation
6
New product development
6
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6
Consumer behaviour
5
Konsumentenverhalten
5
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4
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user innovation
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Schreier, Martin
Hollebeek, Linda D.
22
Hippel, Eric von
16
Füller, Johann
14
Brodie, Roderick J.
11
Hajli, Nick
11
De Jong, Jeroen P. J.
10
Herstatt, Cornelius
10
Rahman, Zillur
10
Roy, Sanjit
10
Witell, Lars
10
Brem, Alexander
9
Conduit, Jodie
9
Edvardsson, Bo
9
Harrigan, Paul
9
Ind, Nicholas
9
Leimeister, Jan Marco
9
Ramaswamy, Venkatram
9
Jaakkola, Elina
8
Le Nguyen Hau
8
Bilgram, Volker
7
Cova, Bernard
7
Hughes, Tim
7
Iglesias, Oriol
7
Kristensson, Per
7
Lievens, Annouk
7
Loureiro, Sandra Maria Correia
7
Malthouse, Edward C.
7
Matzler, Kurt
7
Pham Ngoc Thuy
7
Plewa, Carolin
7
Raasch, Christina
7
Ranjan, Kumar Rakesh
7
Rather, Raouf Ahmad
7
Tronvoll, Bård
7
Vargo, Stephen L.
7
Bretschneider, Ulrich
6
Busser, James A.
6
Franke, Nikolaus
6
Grönroos, Christian
6
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Journal of marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
9
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
4
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
5
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
6
The value of crowdsourcing : can users really compete with professionals in generating new product ideas?
Poetz, Marion K.
;
Schreier, Martin
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10009504621
Saved in:
7
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
8
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
9
Extending lead-user theory: antecedents and consequences of consumers' lead userness
Schreier, Martin
;
Prügl, Reinhard
- In:
The journal of product innovation management : an …
25
(
2008
)
4
,
pp. 331-346
Persistent link: https://www.econbiz.de/10003731110
Saved in:
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