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~subject:"Brand"
~subject:"Master production schedule"
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Search: subject_exact:"Product line"
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Brand
Master production schedule
product line
47
Fertigungsprogramm
35
Theorie
26
Theory
26
Preismanagement
17
Pricing strategy
17
Product line
17
Produktdifferenzierung
12
pricing
12
Product differentiation
11
Produktgestaltung
10
Planung
9
Product design
9
Consumer behaviour
8
Konsumentenverhalten
8
Mehrproduktfertigung
8
Multiproduct production
8
Competition
7
Betriebsplanung
6
Price discrimination
6
Wettbewerb
6
Fertigungsprogrammplanung
5
Produktionsplanung
5
game theory
5
Brand management
4
Industriebetrieb
4
Kapazitätsplanung
4
Markenartikel
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Preisdifferenzierung
4
Pricing
4
Product Line
4
price discrimination
4
Betriebsfertigung
3
Capacity planning
3
Distribution channel
3
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8
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2
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12
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English
13
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Caprice, Stéphane
2
Lesmono, Dharma
2
Wong, Hartanto
2
Aggrawal, Deepti
1
Anand, Adarsh
1
Bansal, Gunjan
1
Bellos, Ioannis
1
Chen, Songlin
1
Chhajed, Dilip
1
Dai, Hongyan
1
Davies, Gareth Huw
1
Dresner, Martin
1
Du, Gang
1
Dwivedi, Yogesh Kumar
1
Evers, Philip T.
1
Feng, Jiao
1
Ferguson, Mark
1
Gu, Xian
1
Haverkamp, Henrik
1
Heina, Jürgen
1
Jiao, Roger J.
1
Kannan, P. K.
1
Kim, Kilsun
1
Lessing, Hagen
1
Li, Guoxin
1
Ma, Liye
1
Maroufkhani, Parisa
1
Miao, Chenlu
1
Sinitsyn, Maxim
1
Tang, Peiwen
1
Toktay, L. Beril
1
Wan, Xiang
1
Wu, Shuli
1
Yayla-Küllü, H. Müge
1
Zhang, Tiebin
1
Zhang, Xiaojin
1
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International journal of production research
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Frontiers of economics in China : selected publications from Chinese universities
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
HNI-Verlagsschriftenreihe
1
IMA journal of management mathematics
1
Journal of business logistics : JBL
1
Journal of marketing
1
Manufacturing & service operations management : M & SOM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Operations management research : OMR ; advancing practice through theory
1
Working papers / TSE : WP
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ECONIS (ZBW)
16
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16
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1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
3
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
Saved in:
4
Conflicting quality attributes, distribution channel structure and product line length in quality-based segmentation
Wong, Hartanto
;
Lesmono, Dharma
- In:
IMA journal of management mathematics
30
(
2019
)
1
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012057103
Saved in:
5
On the evaluation of commonality strategy in product line design : the effect of valuation change and distribution channel structure
Wong, Hartanto
;
Lesmono, Dharma
;
Chhajed, Dilip
;
Kim, Kilsun
- In:
Omega : the international journal of management science
83
(
2018
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011989102
Saved in:
6
Selling the premium in freemium
Gu, Xian
;
Kannan, P. K.
;
Ma, Liye
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 10-27
Persistent link: https://www.econbiz.de/10011955015
Saved in:
7
The car sharing economy : interaction of business model choice and product line design
Bellos, Ioannis
;
Ferguson, Mark
;
Toktay, L. Beril
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
2
,
pp. 185-201
Persistent link: https://www.econbiz.de/10011684570
Saved in:
8
Private label positioning and product line
Caprice, Stéphane
- In:
Frontiers of economics in China : selected publications …
12
(
2017
)
3
,
pp. 480-513
Persistent link: https://www.econbiz.de/10011773699
Saved in:
9
Coordinated optimisation of platform-driven product line planning by bilevel programming
Miao, Chenlu
;
Du, Gang
;
Jiao, Roger J.
;
Zhang, Tiebin
- In:
International journal of production research
55
(
2017
)
13/14
,
pp. 3708-3831
Persistent link: https://www.econbiz.de/10011671411
Saved in:
10
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
1
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