//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Discounting"
~subject:"Rabatt"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Low cost strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Discounting
Rabatt
Low-cost strategy
590
Niedrigpreisstrategie
589
Airline
327
Fluggesellschaft
327
Consumer behaviour
131
Konsumentenverhalten
131
Air transport
114
Luftverkehr
114
Preismanagement
110
Pricing strategy
110
USA
69
United States
69
Air passenger transport
65
Passagierluftverkehr
65
Sales promotion
63
Verkaufsförderung
63
Airport
55
Flughafen
55
Rebate
54
Theorie
51
Theory
51
Business model
48
Geschäftsmodell
48
Dienstleistungsqualität
47
Service quality
47
Market entry
43
Markteintritt
43
Low-cost carriers
39
Deregulation
33
Deregulierung
33
Customer satisfaction
32
Kundenzufriedenheit
32
Europe
29
Europa
28
Beziehungsmarketing
27
Competition
27
Preisdifferenzierung
27
Price discrimination
27
Relationship marketing
27
more ...
less ...
Online availability
All
Undetermined
38
Free
3
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
54
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
5
Working Paper
5
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
54
Author
All
Biswas, Abhijit
3
Guha, Abhijit
3
Kukar-Kinney, Monika
3
Aspara, Jaakko
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Gauri, Dinesh Kumar
2
Hardesty, David M.
2
Natter, Martin
2
Tan, Wee Kheng
2
Verma, Swati
2
Aigner, Andreas
1
Akbari, Karl
1
Akpinar, Ezgi
1
Alavi, Sascha
1
Alexander, Corinne
1
Amornpetchkul, Thunyarat
1
Attari, Amin
1
Aydinli, Aylin
1
Aydinliyim, Tolga
1
Baek, Tae Hyun
1
Bagchi, Rajesh
1
Bai, Billy
1
Banerjee, Prantosh J.
1
Banerjee, Somak
1
Bang, Hye Jin
1
Barnes, Bradley R.
1
Baskin, Ernest
1
Bayer, Ralph-C.
1
Bernstein, Jerry
1
Bertini, Marco
1
Bhatt, Siddharth Harshkant
1
Bornemann, Torsten
1
Briglevics, Tamás
1
Burman, Bidisha
1
Büyükdağ, Naci
1
Cai, Fengyan
1
Cao, Zike
1
Chatterjee, Promothesh
1
Chen, Bo-Hsiang
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
7
Journal of business research : JBR
5
Journal of retailing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Health care financing review
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business strategy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Omega : the international journal of management science
1
Review of industrial organization : RIO
1
Schmalenbach journal of business research : SBUR
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
3
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
4
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
5
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
6
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
7
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
8
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
9
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
10
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->