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~subject:"customer data"
~type_genre:"Article in journal"
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customer data
Customer data
72
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70
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37
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31
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31
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30
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29
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Saarijärvi, Hannu
2
Copulsky, Jonathan R.
1
Fietkau, Peter
1
Heffner, Mike
1
Kannan, P. K.
1
Kistner, Bruno
1
Kuusela, Hannu
1
Liu, Xiaojin
1
Malthouse, Edward
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Marder, Ben
1
Merrick, Jason R. W.
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
1
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Journal of business-to-business marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Does (
customer
data
) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
How much do customer ordering practices drive medical supplies distribution (in)efficiency for primary care markets?
Shockley, Jeff
;
Merrick, Jason R. W.
;
Liu, Xiaojin
; …
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 3908-3930
Persistent link: https://www.econbiz.de/10014441429
Saved in:
3
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
4
Examining consumer food waste through grocery retailers'
customer
data
: segments and practical implications
Närvänen, Elina
;
Mesiranta, Nina
;
Saarijärvi, Hannu
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1273-1290
Persistent link: https://www.econbiz.de/10014325939
Saved in:
5
Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Heffner, Mike
;
Mettrick, Guy
- In:
Journal of digital banking
4
(
2020
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10012305074
Saved in:
6
Unlocking the transformative potential of
customer
data
in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
7
Virtual product development of vehicle drives
Fietkau, Peter
;
Kistner, Bruno
;
Sanzenbacher, Sabine
; …
- In:
International journal of product development : IJPD
25
(
2021
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10013093147
Saved in:
8
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
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