//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "GfK marketing intelligence review : Marketingforschung für die Praxis"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Deutschland
5
Germany
5
Market research
5
Marktforschung
5
Performance measurement
5
Performance-Messung
5
Brand management
4
Markenführung
4
New product development
4
Produktentwicklung
4
Advertising effects
3
B-to-B-Marketing
3
Business-to-business marketing
3
High technology
3
Hochtechnologie
3
Preismanagement
3
Pricing strategy
3
Social Web
3
Social web
3
USA
3
United States
3
Werbewirkung
3
Category Management
2
Category management
2
Customer integration
2
Customer value
2
Einzelhandel
2
Erfolgsfaktor
2
Kundenintegration
2
Kundenwert
2
Marketing
2
Measurement
2
Messung
2
Preisdifferenzierung
2
more ...
less ...
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Interview
6
Case study
2
Fallstudie
2
Language
All
English
38
Author
All
Diller, Hermann
4
Skiera, Bernd
2
Verhoef, Peter C.
2
Abela, Andrew V.
1
Albers, Sönke
1
Arora, Neeraj
1
Bali, Vinita
1
Becker, Jan U.
1
Beckmann, D.
1
Berger, Jonah
1
Billett, Matthew T.
1
Bucklin, Randolph E.
1
Büschken, Joachim
1
Castaño, Raquel
1
Chernev, Alexander
1
Cooil, Bruce
1
Dahan, Ely
1
Dahl, Darren W.
1
Dhar, Ravi
1
Droll, Mathias
1
Ebling, Christine
1
Eggers, Felix
1
Eichert, John
1
Franke, Nikolaus
1
Geuens, Maggie
1
Gill, Tripat
1
Goldman, Arieh
1
Gopalakrishna, Srinath
1
Greve, Goetz
1
Grinstein, Amir
1
Groening, Christopher
1
Grégoire, Yany
1
Gupta, Sunil
1
Hamilton, Rebecca W.
1
Harmancioglu, Nukhet
1
Henderson, Ty
1
Herzog, Walter
1
Homburg, Christian
1
Houston, Mark
1
Huber, Joel
1
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
38
Source
All
ECONIS (ZBW)
38
Showing
1
-
38
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sthanunathan, Stan
;
Gupta, Sunil
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007729
Saved in:
2
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
Saved in:
3
Preference measurement with conjoint analysis : overview of state-of-the-art approaches and recent developments
Eggers, Felix
;
Sattler, Henrik
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10009007731
Saved in:
4
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
5
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
6
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
7
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
8
Different channel - different price? : investigating the practice of multi-channel price differentiation
Wolk, Agnieszka
;
Ebling, Christine
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 50-53
Persistent link: https://www.econbiz.de/10009419838
Saved in:
9
Should top management get involved in market information collection efforts?
Harmancioglu, Nukhet
;
Grinstein, Amir
;
Goldman, Arieh
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 44-49
Persistent link: https://www.econbiz.de/10009419841
Saved in:
10
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
11
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
12
Preference markets in new product development
Dahan, Ely
;
Soukhoroukova, Arina
;
Spann, Martin
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009419845
Saved in:
13
The "risky" side of brand equity : how brands reduce capital costs
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009419848
Saved in:
14
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita
;
Reddy, Srinivas K.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
Saved in:
15
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 50-51
Persistent link: https://www.econbiz.de/10008697203
Saved in:
16
Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success
O'Sullivan, Don
;
Abela, Andrew V.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10008697204
Saved in:
17
Left behind expectations : how to prevent CRM implementations from failing
Becker, Jan U.
;
Greve, Goetz
;
Albers, Sönke
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 34-41
Persistent link: https://www.econbiz.de/10008697205
Saved in:
18
Customization : a goldmine or a wasteland?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
Saved in:
19
"Call. Mail. Shoot. Listen. Play." : but what functionalities add real value in convergent products?
Gill, Tripat
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 16-25
Persistent link: https://www.econbiz.de/10008697207
Saved in:
20
Does quality win? : competing against an entrenched market leader in high-tech markets
Tellis, Gerard J.
;
Yin, Eden
;
Niraj, Rakesh
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10008697208
Saved in:
21
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
22
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
Saved in:
23
Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
Saved in:
24
Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
25
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
26
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
27
Creating shopping momentum
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003854883
Saved in:
28
Managing your customer's tariff choice : what to do when your customers pay too much
Lambrecht, Anja
;
Skiera, Bernd
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10003854939
Saved in:
29
How companies can measure the success of their relationship marketing investments
Palmatier, Robert
;
Gopalakrishna, Srinath
;
Houston, Mark
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003854940
Saved in:
30
How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
Saved in:
31
Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
Saved in:
32
Does customer satisfaction lead to an increased firm value?
Lerzan, Aksoy
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003902466
Saved in:
33
Preparing for the adoption of the new arrival
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
Saved in:
34
When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
Saved in:
35
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
36
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
37
MIR talks to Prof. Dr. Klaus L. Wübbenhorst, CEO, GfK SE : interviewed by Hermann Diller
Wübbenhorst, Klaus L.
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003902482
Saved in:
38
MIR talks to Professor Hermann Simon
Simon, Hermann
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009518586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->