Donthu, Naveen; Kumar, Satish; Pandey, Nitesh - In: Marketing Intelligence & Planning 39 (2020) 1, pp. 48-73
Purpose: The purpose of this study is to map the development of articles published, citations, and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983–2019. Design/methodology/approach: This study uses the Scopus database to identify the most-cited MIP articles...