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Search: "Smit, Edith G."
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Smit, Edith G.
42
Neijens, Peter C.
13
Moorman, Marjolein
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Voorveld, Hilde A. M.
7
Voorveld, Hilde
6
Smit, Edith G
5
Segijn, Claire M.
4
Vandeberg, Lisa
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Verlegh, Peeter W. J.
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Bernritter, Stefan F.
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Neijens, Peter C
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International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
3
Cutting edge international research
2
International journal of advertising : the review of marketing communications
2
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2
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2
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1
Breaking new ground in theory and practice
1
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1
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1
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1
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1
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1
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1
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1
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Ischen, Carolin
;
Meijers, Marijn H. C.
;
Vandeberg, Lisa
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013163064
Saved in:
3
People-planet-profits for a sustainable world : integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms
Larivière, Bart
;
Smit, Edith G.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 507-519
Persistent link: https://www.econbiz.de/10013325672
Saved in:
4
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
5
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
6
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
7
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
8
App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps
Wottrich, Verena M.
;
van Reijmersdal, Eva A.
;
Smit, Edith G.
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094026
Saved in:
9
Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.
;
Moorman, Marjolein
;
Verlegh, …
- In:
Digital advertising : theory and research
,
(pp. 259-284)
.
2017
Persistent link: https://www.econbiz.de/10011646120
Saved in:
10
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
11
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
12
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
13
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
14
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
15
Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
Saved in:
16
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
Saved in:
17
Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde
;
Smit, Edith G.
;
Neijens, Peter C.
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10011628615
Saved in:
18
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
19
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
20
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
21
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
22
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
23
The online behavioural advertising icon : two user studies
Noort, Guda van
;
Smit, Edith G.
;
Voorveld, Hilde A. M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 365-378)
.
2013
Persistent link: https://www.econbiz.de/10009773926
Saved in:
24
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
25
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
26
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
27
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
28
Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process
Voorveld, Hilde A. M.
;
Bronner, Fred E.
;
Neijens, Peter C.
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10010073323
Saved in:
29
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G
;
Neijens, Peter C
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10010085856
Saved in:
30
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
31
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
32
Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.
;
Smit, Edith G.
;
Meurs, Lex van
- In:
Breaking new ground in theory and practice
,
(pp. 297-312)
.
2011
Persistent link: https://www.econbiz.de/10009381012
Saved in:
33
The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.
;
Nijens, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009241274
Saved in:
34
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A.M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10009993270
Saved in:
35
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
36
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
37
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
38
Introducing COBRAs: Exploring motivations for brand-related social media use
Muntinga, Daniël G
;
Moorman, Marjolein
;
Smit, Edith G
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10008878456
Saved in:
39
AUDIENCES - The March to Reliable Metrics: A Half-Century of Coming Closer to the Truth
Smit, Edith G
;
Neijens, Peter C
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 124-136
Persistent link: https://www.econbiz.de/10008993728
Saved in:
40
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
41
Customer Magazines: Effects of Commerciality on Readers' Reactions
van Reijmersdal, Eva
;
Neijens, Peter C
;
Smit, Edith G
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10008438577
Saved in:
42
EDITORIAL - Getting Metrics Right
van Reijmersdal, Eva
;
Neijens, Peter
;
Smit, Edith G
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 395-397
Persistent link: https://www.econbiz.de/10008378270
Saved in:
43
Effects of television brand placement on brand image
van Reijmersdal, Eva A.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Psychology & marketing
24
(
2007
)
5
,
pp. 403-420
Persistent link: https://www.econbiz.de/10007723502
Saved in:
44
Effects of Advertising Likeability: A 10-Year Perspective - Results showed that commercials were perceived as less likeable and less effective over a period of 10 years. The predic...
Smit, Edith G.
;
Meurs, Lex van
;
Neljens, Peter C.
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 73-83
Persistent link: https://www.econbiz.de/10007378752
Saved in:
45
The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
MOORMAN, MARJOLEIN
;
NEIJENS, PETER C.
;
SMIT, EDITH G.
- In:
Journal of Advertising Research
45
(
2005
)
01
,
pp. 49-59
Persistent link: https://www.econbiz.de/10005264824
Saved in:
46
The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
Moorman, Marjolein
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10006499603
Saved in:
47
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a-Real-Life Setting
Moorman, Marjolein
;
Neijns, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
4
,
pp. 27-40
Persistent link: https://www.econbiz.de/10008118550
Saved in:
48
Segmentation Based on Affinity for Advertising - Consumers differ in their opinions on advertising: Some people, for example, prefer broadcast advertising, while others prefer prin...
Smit, Edith G.
;
Neijens, Peter C.
- In:
Journal of advertising research
40
(
2000
)
4
,
pp. 35-44
Persistent link: https://www.econbiz.de/10006515018
Saved in:
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