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~isPartOf:"Discussion paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Virales Marketing
Knowledge transfer
75
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38
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Bigné Alcañiz, J. Enrique
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Birim, Şule Öztürk
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Chatzipanagiotou, Kalliopi
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Discussion paper
Journal of business research : JBR
Electronic commerce research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of internet marketing and advertising : IJIMA
7
Information systems research : ISR
6
Journal of retailing and consumer services
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Journal of internet commerce
5
International journal of electronic commerce : IJEC
4
Journal of marketing communications
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Electronic commerce research and applications
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International journal of advertising : the quarterly review of marketing communications
3
International journal of production research
3
Journal of consumer marketing
3
Journal of electronic commerce research : JECR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Technological forecasting & social change : an international journal
3
Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing
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European journal of operational research : EJOR
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of consumer studies
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International journal of electronic business
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international consumer marketing
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Journal of marketing analytics : JMA
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Journal of retailing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of services marketing
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Administrative Sciences : open access journal
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Alternative market research methods : market sensing
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American economic review
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
18
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1
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
2
Man vs machine : detecting deception in online reviews
Petrescu, Maria
;
Ajjan, Haya
;
Harrison, Dana L.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468777
Saved in:
3
Detecting fake reviews through topic modelling
Birim, Şule Öztürk
;
Kazancoglu, Ipek
;
Mangla, Sachin …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 884-900
Persistent link: https://www.econbiz.de/10013325724
Saved in:
4
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
5
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
6
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
7
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
8
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
9
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
10
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
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