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~subject:"Marktsegmentierung"
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Marktsegmentierung
Cluster analysis
5,024
Clusteranalyse
4,471
Regional cluster
1,587
Regionales Cluster
1,587
cluster analysis
1,201
Theorie
957
Theory
952
Business network
480
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480
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387
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331
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328
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292
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291
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252
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241
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237
Cluster Analysis
236
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228
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219
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216
Cluster-Analyse
215
Welt
178
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176
Market segmentation
175
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163
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162
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159
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158
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143
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143
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137
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135
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Tkaczynski, Aaron
7
Dolnicar, Sara
5
Leisch, Friedrich
4
DeSarbo, Christian F.
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
DeSarbo, Wayne
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Eusébio, Celeste
2
Grewal, Rajdeep
2
Haverila, Matti
2
Jaiswal, Deepak
2
Lough, Nancy
2
Mumcu, Ceyda
2
Neslin, Scott A.
2
Schwanenberg, Stefan
2
Vijay, T. Sai
2
Aggarwal, Himanshu
1
Aghdaie, Mohammad Hasan
1
Ahuja, Vandana
1
Akhondzadeh-Noughabi, Elham
1
Albaum, Gerald S.
1
Alhothali, Ghada Talat
1
Alkan, Leyla
1
Allan, David
1
Alvarez de Toledo, Pablo
1
Amin Mahir Abdullah
1
Anand, Sandip
1
Andrades Caldito, Lidia
1
Andrews, J. Craig
1
Andrews, Rick L.
1
Ashill, Nicholas
1
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Universität Regensburg / Institut für Betriebswirtschaftslehre
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Journal of travel and tourism marketing
7
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International journal of business information systems : IJBIS
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international consumer marketing
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Conjoint measurement : methods and applications
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
International journal of logistics economics and globalisation
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of targeting, measurement and analysis for marketing
2
Journal of vacation marketing : an international journal
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Young consumers : insight and ideas for responsible marketers
2
Advances in hospitality and leisure
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTU-Forschungshefte Energie
1
Beiträge zur Immobilienwirtschaft
1
Conjoint measurement : methods and applications ; with 91 tables
1
DUV / Wirtschaftsinformatik
1
Economic modelling
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of operational research : EJOR
1
European research studies
1
Europäische Hochschulschriften / 5
1
Expert journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Gabler Edition Wissenschaft
1
Global journal of business management : GJBM
1
Global journal of business research : GJBR
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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ECONIS (ZBW)
151
USB Cologne (business full texts)
1
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1
Online grocery shoppers according to their typical shopping style : a
cluster
analysis
Eriksson, Niklas
;
Stenius, Minna
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
Saved in:
2
Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
- In:
European research studies
27
(
2024
),
pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
Saved in:
3
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
4
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
5
Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay
;
Banerjee, Satya Shankar
- In:
International journal of enterprise network management …
14
(
2023
)
4
,
pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
Saved in:
6
Supplier Segmentation with Partial Orders, Tiered DEA and
Cluster
Analysis
Dobos, Imre
;
Vörösmarty, Gyöngyi
-
2022
Data Envelopment Analysis (TDEA), and
Cluster
Analysis
on a numerical example of a supplier evaluation problem. Our results …
Persistent link: https://www.econbiz.de/10013295378
Saved in:
7
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
8
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
9
Consuming rural territories through food : a segmentation analysis based on the food choices of urban specialty stores' customers
Figueiredo, Elisabete
;
Forte, Teresa
;
Eusébio, Celeste
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
8/9
,
pp. 331-348
Persistent link: https://www.econbiz.de/10013459993
Saved in:
10
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
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