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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject:"Consumer behavior"
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Consumer behaviour
172
Konsumentenverhalten
172
Social Web
74
Social web
74
Internet marketing
71
Online-Marketing
71
Online retailing
50
Online-Handel
50
Beziehungsmarketing
39
Relationship marketing
39
Brand management
35
Markenführung
35
E-commerce
33
Electronic Commerce
33
Advertising effects
30
Werbewirkung
30
Viral marketing
27
Virales Marketing
27
Brand image
25
Markenimage
25
Social media marketing
17
Internet
16
Advertising
15
Werbung
15
Einzelhandel
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Marketing management
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Marketingmanagement
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Customer satisfaction
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Virtual reality
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Virtuelle Realität
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Consumer behavior
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172
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172
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Ha, Young
3
Hofacker, Charles F.
3
Im, Hyunjoo
3
Lee, Hyun-hwa
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Paul, Justin
3
Peltier, James
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Cortiñas, Monica
2
Elsharnouby, Mohamed H.
2
Farhang, Maryam
2
Garza, Ricardo
2
Gilbert, Juan E.
2
Hao, Andy
2
Hartemo, Mari
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwon, Wi-suk
2
Lepkowska-White, Elzbieta
2
Lopez, Alberto
2
Loureiro, Sandra Maria Correia
2
Ma, Zecong
2
Schibrowsky, John A.
2
Soares, Ana Maria
2
Stoel, Leslie
2
Wolf, Marco
2
Yoon, Hye Jin
2
AbouAish, Ehab
1
Adjei, Mavis T.
1
Aggarwal, Aanchal
1
Agrawal, Shiv Ratan
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Ahmed, Asad
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Alanadoly, Alshaimaa Bahgat
1
Alarcón-del-Amo, María-del-Carmen
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Aleem, Aihoor
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
1,982
Journal of retailing and consumer services
1,932
International journal of consumer studies
763
International journal of hospitality management
725
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
298
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
172
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
3
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
4
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
5
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
6
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
7
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
10
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
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