//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing education : JME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
67
Betriebswirtschaftsstudium
52
Graduate business education
52
Curriculum
38
Lehrplan
38
Students
20
Studierende
20
marketing education
15
E-Learning
13
E-learning
13
marketing education issues
11
USA
10
United States
10
learning approaches and issues
10
Business and economics education
8
Wirtschaftspädagogik
8
level/type of education
8
Graduate economics education
7
Nachhaltige Entwicklung
7
Occupational qualification
7
Qualifikation
7
Sustainable development
7
Wirtschaftsstudium
7
skills/traits development in marketing education
7
Learning
6
Lernen
6
Marketing management
6
Marketingmanagement
6
undergraduate education
6
Internet marketing
5
Nachhaltigkeit
5
Online-Marketing
5
Sustainability
5
course content
5
critical thinking
5
Bibliometrics
4
Bibliometrie
4
Bildungsniveau
4
Corporate Social Responsibility
4
Corporate social responsibility
4
more ...
less ...
Online availability
All
Undetermined
29
Free
3
Type of publication
All
Article
65
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
67
Author
All
Crittenden, Victoria Lynn
3
Spiller, Lisa D.
3
Davis, Cassandra
2
Ferrell, Odies C.
2
Peltier, James
2
Perren, Rebeca
2
Schlee, Regina Pefanis
2
Scovotti, Carol
2
Abernethy, Avery M.
1
Ackerman, David S.
1
Aitken, Troy
1
Alexander, Joe
1
Allen, Concha
1
Bacon, Donald R.
1
Barrett, Jennifer T.
1
Bascoul, Ganaël
1
Beitelspacher, Lauren Skinner
1
Beninger, Stefanie
1
Bentley, John P.
1
Blijlevens, Janneke
1
Borbolla-Albores, Alberto
1
Borin, Norm
1
Bove, Liliana L.
1
Bridges, Claudia M.
1
Brocato, E. Deanne
1
Brodowsky, Glen H.
1
Campbell, David
1
Cannon, Joseph P.
1
Castro, Iana A.
1
Celly, Kirti Sawhney
1
Chamberlain, Laura
1
Chang, Dae Ryun
1
Cho, Yoon-Na
1
Colliander, Jonas
1
Corrigan, Hope Bober
1
Cowley, Scott
1
Craciun, Georgiana
1
Critten, Peter
1
Crittenden, Victoria L.
1
Cummins, Darryl
1
more ...
less ...
Published in...
All
Journal of marketing education : JME
SpringerLink / Bücher
180
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Premier reference source
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
67
Showing
1
-
50
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
4
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
5
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
6
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
7
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
8
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
9
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
10
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
11
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
12
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
13
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
14
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
Saved in:
15
Changing perceptions of marketing ethics and social responsibility in principles of marketing
Hopkins, Christopher D.
;
Ferrell, Odies C.
;
Ferrell, Linda
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 244-259
Persistent link: https://www.econbiz.de/10012592924
Saved in:
16
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
17
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
18
Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
Saved in:
19
Special issue: diversity in marketing education
Crittenden, Victoria Lynn
(
ed.
);
Davis, Cassandra
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012216660
Saved in:
20
Embracing diversity in marketing education
Crittenden, Victoria Lynn
;
Davis, Cassandra
;
Perren, Rebeca
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
Saved in:
21
Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.
;
Tarr, Emily
;
Ho, Foo Nin
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
Saved in:
22
Using films to achieve diversity goals in marketing education
Chang, Dae Ryun
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
Saved in:
23
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
24
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
25
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
26
The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
27
Educating the retailers of tomorrow : an overview of journal of marketing education special issue on retailing
Roggeveen, Anne L.
;
Beitelspacher, Lauren Skinner
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10011868393
Saved in:
28
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
29
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
Saved in:
30
Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather
;
Castro, Iana A.
;
Peter, Paula
- In:
Journal of marketing education : JME
39
(
2017
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
Saved in:
31
Job requirements for marketing graduates : are there differences in the knowledge, skills, and personal attributes needed for different salary levels?
Schlee, Regina Pefanis
;
Karns, Gary L.
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10011741539
Saved in:
32
Revisiting the relationship between marketing education and marketing career success
Bacon, Donald R.
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011741550
Saved in:
33
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
Saved in:
34
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
35
Global benchmarking of marketing doctoral program faculty and institutions by subarea
Elbeck, Matthew A.
;
Schee, Brian A. Vander
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10010345561
Saved in:
36
The composition of the editorial boards of general marketing journals
Pan, Yue
;
Zhang, Jason Q.
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10010345562
Saved in:
37
Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R.
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
Saved in:
38
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
Saved in:
39
Enhancing the professional mindset of future sales professionals : key insights from a master in sales transformation
Marcos-Cuevas, Javier
;
Critten, Peter
;
Squire, Phil
; …
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10010393242
Saved in:
40
Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha
;
Kumar, Poonam
;
Tarasi, Crina
;
Wilson, Holt
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010393246
Saved in:
41
Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël
;
Schmitt, Julien
;
Rasolofoarison, Dina
; …
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
Saved in:
42
Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
43
The marketing ethics course : current state and future directions
Ferrell, Odies C.
;
Keig, Dawn L.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
Saved in:
44
Special issue: Ethics, corporate social responsibility, and sustainability in marketing education
Crittenden, Victoria L.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010204823
Saved in:
45
Attitudes toward, and use of, textbooks among marketing undergraduates : an exploratory study
Vafeas, Mario
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10010210093
Saved in:
46
Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.
;
Mason, Charlotte H.
;
Song, Ji Hee
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
Saved in:
47
Using innovative technology to develop sustainable assessment practices in marketing education
Debuse, Justin C. W.
;
Lawley, Meredith
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10009273958
Saved in:
48
How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul
;
Hulbert, Bev
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
Saved in:
49
A decade of scholarship in marketing education
Abernethy, Avery M.
;
Padgett, Daniel
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
Saved in:
50
A comprehensive analysis of marketing journal rankings
Steward, Michelle D.
;
Lewis, Bruce R.
- In:
Journal of marketing education : JME
32
(
2010
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003957576
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->