//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
138
Marketingmanagement
35
Marketing management
34
Theorie
27
Theory
27
Deutschland
26
Germany
26
Marketing theory
17
Marketingtheorie
17
USA
16
United States
15
Beziehungsmarketing
11
Market research
11
Marktforschung
11
Peter F. Drucker
11
Relationship marketing
11
Einzelhandel
9
Firm performance
9
Retail trade
9
Unternehmenserfolg
9
KMU
8
SME
8
Marketing strategy
7
Consumer behaviour
6
Konsumentenverhalten
6
Strategic management
6
Strategisches Management
6
Betriebswirtschaftsstudium
5
Controlling
5
Decision
5
Entscheidung
5
Erfolgsfaktor
5
Graduate business education
5
Innovation management
5
Innovationsmanagement
5
Management
5
Management control
5
Betriebliches Informationssystem
4
Betriebswirtschaftslehre
4
Bibliometrics
4
more ...
less ...
Online availability
All
Undetermined
22
Free
2
Type of publication
All
Article
80
Book / Working Paper
57
Journal
1
Type of publication (narrower categories)
All
Article in journal
88
Aufsatz in Zeitschrift
88
Hochschulschrift
41
Thesis
38
Bibliografie enthalten
33
Bibliography included
33
Collection of articles of several authors
10
Sammelwerk
10
Interview
3
Case study
2
Fallstudie
2
Festschrift
2
Annual report
1
Fallstudiensammlung
1
Jahresbericht
1
more ...
less ...
Language
All
English
91
German
46
Undetermined
1
Author
All
Brennan, Ross
3
Dubinsky, Alan J.
3
Grewal, Dhruv
3
Battermann, Dorit
2
Bischoff, Wolfgang
2
Brand, Michael
2
Chari, Simos
2
Darroch, Jenny
2
Dinkel, Michael
2
Feige, Stephan
2
Feng, Hui
2
Harker, Michael
2
Herrmann, Reinhard
2
Heydt, Andreas von der
2
Homburg, Christian
2
Hueber, Walter
2
Hulland, John
2
Kiesel, Michael R.
2
Mierzwa, Markus
2
Morgan, Neil A.
2
Nietiedt, Thomas
2
Paliwoda, Stanley J.
2
Petry, Ursula
2
Scharl, Arno
2
Schulze, Henning S.
2
Seidel, Markus B.
2
Srivastava, Rajendra Krishan
2
Stahl, Wolfgang
2
Susen, Stephan
2
Weber, Iris
2
Webster, Frederick E.
2
Weger, Christoph
2
Whitler, Kimberly A.
2
Zetsche, Wolfgang
2
Ahiauzu, Augustine I.
1
Akroush, Mamoun
1
Al-Mohammad, Samer
1
Angulo-Ruiz, Fernando
1
Ardley, Barry
1
Barclay, Donald W.
1
more ...
less ...
Institution
All
Academy of Marketing Science
1
Deutschland <Bundesrepublik> / Bundeswehr / Universität Hamburg
1
Published in...
All
Marketing intelligence & planning
Europäische Hochschulschriften / 5
Journal of the Academy of Marketing Science
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing education : JME
61
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of strategic marketing
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
138
Showing
1
-
50
of
138
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
3
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
4
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
7
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
8
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
9
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
10
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
11
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
12
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
13
Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder P.
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
Saved in:
14
Membership directory / Academy of Marketing Science
Academy of Marketing Science
-
Ruston, LA
-
2012/13 - 2017/18; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009775228
Saved in:
15
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
16
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
17
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
18
The dark side of the pharmaceutical industry
Skandrani, Hamida
;
Sghaier, Malek
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 905-926
Persistent link: https://www.econbiz.de/10011623887
Saved in:
19
Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
Saved in:
20
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
21
Celebrating marketing's dirty word
Moorman, Christine
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
Saved in:
22
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
23
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
24
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
25
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
26
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
27
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
28
Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Krush, Michael T.
;
Sohi, Ravipreet S.
;
Saini, Amit
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
Saved in:
29
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
30
Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
Saved in:
31
Marketing culture and business performance : re-examination of Webster's marketing culture measurement scale
Al-Mohammad, Samer
;
Akroush, Mamoun
;
Odetallah, …
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 794-822
Persistent link: https://www.econbiz.de/10010423286
Saved in:
32
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
33
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
34
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
35
The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando
;
Donthu, Naveen
;
Prior, Diego
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10010383816
Saved in:
36
On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
Saved in:
37
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
38
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
39
Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Chikweche, Tendai
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 764-787
Persistent link: https://www.econbiz.de/10010227505
Saved in:
40
Coming of age : a 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
Wiid, Ria
;
Preez, Rose du
;
Wallström, Åsa
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009508102
Saved in:
41
Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John
;
Nenkov, Gergana Y.
;
Barclay, Donald W.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
Saved in:
42
Marketing and SMEs
Camra-Fierro, Jesus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009571349
Saved in:
43
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
44
Marketing responsibility in an era of economic and climactic challange
Borland, Helen
;
Paliwoda, Stanley J.
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
Saved in:
45
Marketing empowerment and exclusion in the information age
Saren, Michael
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Saved in:
46
Critical vision in a challenged world
Hastings, Gerard
;
Sugden, Roger
;
Grindle, Mark
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10009006855
Saved in:
47
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
48
Marketing practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
Saved in:
49
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
50
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->