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18
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Balseiro, Santiago R.
2
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Chintagunta, Pradeep K.
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Fruchter, Gila E.
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Katona, Zsolt
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Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
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Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
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1
Background noise? : TV advertising affects real-time investor behavior
Liaukonytė, Jūra
;
Žaldokas, Alminas
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
4
Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
5
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
6
Ad blocking
Gritckevich, Aleksandr
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
Saved in:
7
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
8
Measuring the welfare of intermediaries
Donna, Javier D.
;
Pereira, Pedro
;
Pires, Tiago
; …
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8083-8115
Persistent link: https://www.econbiz.de/10014279960
Saved in:
9
Country reputation and corporate activity
Canayaz, Mehmet I.
;
Darendeli, Alper
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1483-1504
Persistent link: https://www.econbiz.de/10014515046
Saved in:
10
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
11
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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12
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
13
The beneficial effects of ad blockers
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Srinivasan, Kannan
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2096-2125
Persistent link: https://www.econbiz.de/10012522149
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14
A foundation for cue-triggered behavior
Pennesi, Daniele
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2403-2419
Persistent link: https://www.econbiz.de/10012522794
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15
Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 698-719
Persistent link: https://www.econbiz.de/10012505246
Saved in:
16
Prepurchase information acquisition and credible advertising
Gardete, Pedro M.
;
Guo, Liang
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1696-1717
Persistent link: https://www.econbiz.de/10012506024
Saved in:
17
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
18
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
19
Negative advertising and competitive positioning
Bostanci, Gorkem
;
Yildirim, Pinar
;
Jerath, Kinshuk
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2361-2382
Persistent link: https://www.econbiz.de/10014305409
Saved in:
20
Ad networks and consumer tracking
D'Annunzio, Anna
;
Russo, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
Saved in:
21
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
22
Frenemies : corporate advertising under common ownership
Lu, Ruichang
;
Shen, Qiaowei
;
Wang, Tenghui
;
Zhang, Xiaojun
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4645-4669
Persistent link: https://www.econbiz.de/10013369110
Saved in:
23
The creator economy : managing ecosystem supply, revenue sharing, and platform design
Bhargava, Hemant K.
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5233-5251
Persistent link: https://www.econbiz.de/10013369299
Saved in:
24
Regulating native advertising
Wu, Yue
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
Saved in:
25
How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
26
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
27
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
28
Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra
;
Zhou, Bo
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387
Saved in:
29
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
30
The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph
;
Horton, John Joseph
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
Saved in:
31
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
32
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
33
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
34
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
35
Soft floors in auctions
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 4204-4221
Persistent link: https://www.econbiz.de/10012118555
Saved in:
36
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
37
The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo
;
Ferreira, Pedro
;
Matos, Miguel Godinho de
; …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985
Saved in:
38
Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
39
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
40
Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T.
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
Saved in:
41
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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42
Deceptive advertising with rational buyers
Piccolo, Salvatore
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1291-1310
Persistent link: https://www.econbiz.de/10011847230
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43
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
44
Millennial-style learning : search intensity, decision making, and information sharing
Carlin, Bruce Ian
;
Jiang, Li
;
Spiller, Stephen A.
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3313-3330
Persistent link: https://www.econbiz.de/10011899776
Saved in:
45
Shouting to be heard in advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
46
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
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pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
47
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
Saved in:
48
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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49
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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50
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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