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Search: subject_exact:"Advertising"
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Werbung
11,323
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11,296
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3,836
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3,788
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3,044
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2,935
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1,837
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1,834
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1,405
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1,349
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1,325
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864
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827
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789
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765
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761
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615
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581
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581
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477
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474
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474
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466
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332
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328
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314
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304
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293
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274
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272
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270
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Kaiser, Harry M.
67
Eisend, Martin
49
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
30
Septianto, Felix
30
Rosengren, Sara
29
Mueller, Barbara
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Okazaki, Shintaro
27
Saffer, Henry
27
Dahlén, Micael
26
Pflaum, Dieter
26
Nickel, Volker
25
Zaccour, Georges
25
Chan, Kara
24
Diehl, Sandra
24
Sethi, Suresh
24
Sørgard, Lars
24
Bruhn, Manfred
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Huh, Jisu
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Ford, John B.
20
Schweiger, Günter
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Terlutter, Ralf
19
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National Bureau of Economic Research
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Springer Fachmedien Wiesbaden
35
C.E.P.R. Discussion Papers
25
Université Paris-Dauphine (Paris IX)
14
Zentralausschuss der Werbewirtschaft
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
EconWPA
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
American Marketing Association
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Zentralverband der Deutschen Werbewirtschaft
6
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Cowles Foundation for Research in Economics, Yale University
4
Department of Economics, Oxford University
4
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute for the Study of Labor (IZA)
4
Instituto Valenciano de Investigaciones Económicas (IVIE)
4
Nordic Council of Ministers
4
School of Economics, Universiteit Utrecht
4
Tinbergen Institute
4
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Published in...
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International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
CESifo working papers
35
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ECONIS (ZBW)
10,429
USB Cologne (EcoSocSci)
1,170
RePEc
910
Other ZBW resources
908
EconStor
142
BASE
76
USB Cologne (business full texts)
26
ArchiDok
6
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6,651
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6651
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
6652
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
6653
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
6654
Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
6655
A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.
;
Florack, Arnd
;
Serfas, Benjamin G.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
Saved in:
6656
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
6657
Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
Saved in:
6658
Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene
;
Sciulli, Lisa M.
;
Bhagat, Parimal
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
Saved in:
6659
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
6660
A study of the antecedents of slogan liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Saved in:
6661
Exploring killer ads : a terror management account of death in advertisements
Das, Enny
;
Duiven, Rolien
;
Arendsen, Jolien
;
Vermeulen, Ivar
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
Saved in:
6662
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
6663
Communicating customer value based on modern technologies
Czarniewski, Sławomir
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
Saved in:
6664
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
6665
Advertising creativity : the role of divergence versus meaningfulness
Lehnert, Kevin
;
Till, Brian
;
Ospina, José Miguel
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 274-285
Persistent link: https://www.econbiz.de/10010408861
Saved in:
6666
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
6667
Advertising defended
Machan, Tibor R.
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 376-382
Persistent link: https://www.econbiz.de/10010409320
Saved in:
6668
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
6669
"I'd like to be that attractive, but at least I'm smart" : how exposure to ideal advertising models motivates improved decision-making
Sobol, Kamila
;
Darke, Peter R.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 533-540
Persistent link: https://www.econbiz.de/10010410179
Saved in:
6670
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
6671
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
6672
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
6673
Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
6674
Advertising foods to Indian children : what is the appeal?
Soni, Pavleen
;
Vohra, Jyoti
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010412078
Saved in:
6675
The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Simões, Isabel
;
Agante, Loise
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 533-556
Persistent link: https://www.econbiz.de/10010412845
Saved in:
6676
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
6677
Editorial: Reassessing the current state of advertising to children
Carlson, Les
;
Clarke, Barbie
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 429-436
Persistent link: https://www.econbiz.de/10010412899
Saved in:
6678
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
6679
Diversity in advertising : broadening the scope of research directions
Williams, Jerome D.
(
contributor
)
-
2014
-
First issued in paperback
Persistent link: https://www.econbiz.de/10010414491
Saved in:
6680
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
6681
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
6682
La fin de la publicité ? : tours et contours de la dépublicitarisation
Patrin-Leclère, Valérie
;
Marti de Montety, Caroline
; …
-
2014
Persistent link: https://www.econbiz.de/10010414977
Saved in:
6683
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
6684
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
6685
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
6686
The handbook of international advertising research
Cheng, Hong
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011382740
Saved in:
6687
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
Saved in:
6688
Yield optimization of display advertising with ad exchange
Balseiro, Santiago R.
;
Feldman, Jon
;
Mirrokni, Vahab
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2886-2907
Persistent link: https://www.econbiz.de/10010461784
Saved in:
6689
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
6690
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
6691
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
6692
The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
6693
Antecedents of customers' intention to support islamic social enterprises in Indonesia : the role of socioeconomic status, religiosity, and organisational credibility
Rahayu Hijrah Hati
;
Aida Idris
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 707-737
Persistent link: https://www.econbiz.de/10010462612
Saved in:
6694
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
6695
Search diversion and platform competition
Hagiu, Andrei
;
Jullien, Bruno
- In:
International journal of industrial organization
33
(
2014
),
pp. 48-60
Persistent link: https://www.econbiz.de/10010462847
Saved in:
6696
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
6697
Advertising, price and hotel service quality : a signalling perspective
Chiu, Hsien-hung
;
Chen, Chiang-ming
- In:
Tourism economics : the business and finance of tourism …
20
(
2014
)
5
,
pp. 1013-1025
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Media bias when advertisers have bargaining power
Guo, Wen-Chung
;
Lai, Fu-chuan
- In:
The journal of media economics
27
(
2014
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3
,
pp. 120-136
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Advertising in a free society
Harris, Ralph
;
Seldon, Arthur
-
2014
Persistent link: https://www.econbiz.de/10011296556
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Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2014
-
Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
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