//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gil Saura, Irene"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
15
Customer satisfaction
15
Einzelhandel
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
Brand management
9
Markenführung
9
Customer value
7
Kundenwert
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
Perceived quality
3
more ...
less ...
Online availability
All
Undetermined
18
Free
1
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
2
Book section
2
Language
All
English
37
Author
All
Gil Saura, Irene
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
37
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
6
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
8
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
9
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
10
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
11
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
12
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
13
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
14
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
15
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
16
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
17
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
18
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
19
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
20
Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011289298
Saved in:
21
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
22
Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.
;
Santos Arteaga, Francisco Javier
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
Saved in:
23
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
24
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
25
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
26
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.
;
Gil Saura, Irene
;
Moreno, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Saved in:
27
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
;
Michel, …
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
Saved in:
28
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
29
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
Saved in:
30
Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Moliner Valázquez, Beatriz
;
Gil Saura, Irene
;
Ruiz …
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10008840752
Saved in:
31
Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
Saved in:
32
Measuring the antecedents of e-loyalty and the effect of switching costs on website
Fuentes-Blasco, Maria
;
Gil Saura, Irene
;
Berenguer …
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1837-1852
Persistent link: https://www.econbiz.de/10008760013
Saved in:
33
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
34
Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene
;
Berenguer Contrí, Gloria
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
Saved in:
35
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
36
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
37
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->