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Search: subject_exact:"Cause-related marketing"
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Cause-related marketing
222
Cause-Related Marketing
199
Consumer behaviour
148
Konsumentenverhalten
146
Marketing management
80
Marketingmanagement
80
Corporate social responsibility
77
Corporate Social Responsibility
64
Beziehungsmarketing
50
Relationship marketing
50
cause-related marketing
50
Fundraising
38
Brand management
29
Markenführung
29
Brand image
28
Markenimage
27
Werbewirkung
26
Advertising effects
25
Advertising
21
Werbung
19
Altruism
15
Nonprofit marketing
15
Nonprofit-Marketing
15
Social Web
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Altruismus
14
corporate social responsibility
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Emotion
12
CRM
11
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11
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10
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226
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Thomas, Sujo
10
Chang, Chun-Tuan
5
Baghi, Ilaria
4
Deb, Madhurima
4
Vrontis, Demetris
4
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Galan-Ladero, M. Mercedes
3
Guerreiro, João
3
Gupta, Shruti
3
He, Hongwei
3
Kim, Jihye
3
Kim, Kathleen Jeehyae
3
Kim, Sung-Bum
3
Kureshi, Sonal
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Liu, Gordon
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Mattila, Anna S.
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2
Chladek, Anja
2
Chu, Xing-Yu
2
Consolación-Segura, Carolina
2
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2
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International review on public and non-profit marketing
24
Journal of business research : JBR
11
Journal of Business Ethics
8
Journal of nonprofit & public sector marketing
6
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
European Sport management quarterly : ESMQ
4
International journal of nonprofit & voluntary sector marketing
4
Psychology & marketing
4
SpringerLink / Bücher
4
European Journal of Marketing
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
Journal of Business Research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
International Review on Public and Nonprofit Marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of Consumer Marketing
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
2
Marketing Intelligence & Planning
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
212
RePEc
20
Other ZBW resources
18
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1
Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko
;
Janssen, Catherine
;
Sen, Sankar
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
Saved in:
2
Firm-determined or consumer-determined corporate social responsibility (CSR)? : examining the effects of choice-of-cause in cause-related marketing
Tao, Weiting
;
Ji, Yi
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10014635493
Saved in:
3
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
4
A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing
Piao, Zhenxian Zoey
;
Kang, Gi Won
;
Kim, Sungeun
;
Bai, Billy
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 622-638
Persistent link: https://www.econbiz.de/10014633666
Saved in:
5
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
6
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
7
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
8
The persuasion effect of cause-related marketing on brand preference and repurchase intention : the mediating role of brand distinctiveness and credibility
Brew, Yaw
- In:
African journal of business & economic research : AJBER
19
(
2024
)
1
,
pp. 243-265
Persistent link: https://www.econbiz.de/10015044961
Saved in:
9
Retweet to donate? : cause-related marketing in the era of social medialization
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1015-1046
Persistent link: https://www.econbiz.de/10015047352
Saved in:
10
Aligning company's business goals, social responsibility and employee happiness in the banking industry
Wulandari, Nuri
;
Gantara, Audyan Tri
;
Wijayanti, Retno …
- In:
The journal of management development
43
(
2024
)
2
,
pp. 222-235
Persistent link: https://www.econbiz.de/10015056046
Saved in:
11
Mapping the research pattern of cause-related marketing : a bibliometric analysis of publications during 2000-2020
Pandey, Prasant Kumar
;
Bajpai, Naval
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014574594
Saved in:
12
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
Saved in:
13
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
14
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
15
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
Saved in:
16
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
17
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
18
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
19
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
20
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
21
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
22
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
23
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
24
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
25
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
26
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
27
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
28
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
29
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
30
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
31
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
32
The effect of cause-related marketing on the green consumption attitude-behaviour gap in the cosmetics industry
Venciute, Dominyka
;
Kazukauskaite, Migle
;
Correia, …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10014301511
Saved in:
33
First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of management history
29
(
2023
)
4
,
pp. 582-607
Persistent link: https://www.econbiz.de/10014490543
Saved in:
34
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
35
An experimental test of cause-related marketing and charitable giving
Murphy, James J.
;
Conlin, Molly
;
Haugstad, Bryan
- In:
Oxford economic papers
75
(
2023
)
4
,
pp. 890-901
Persistent link: https://www.econbiz.de/10014391521
Saved in:
36
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
37
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
38
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
39
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
40
Dark souveniring : just a souvenir or something more complex
Dresler, Emma
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2114-2134
Persistent link: https://www.econbiz.de/10014234303
Saved in:
41
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
42
CRM purchase intention in the context of green products : exploring CSR, cause involvement and donation magnitude
Upadhyay, Neha
- In:
International journal of green economics : IJGE
16
(
2022
)
4
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014312336
Saved in:
43
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
44
Good cause, not so good business? : sales and operations performance of cause-related marketing
Sodero, Anníbal C.
- In:
Journal of business logistics
43
(
2022
)
4
,
pp. 566-592
Persistent link: https://www.econbiz.de/10013468298
Saved in:
45
The influence of cause-related marketing on millennials' purchase intentions : evidence of CSR from an emerging economy
Shetty, Swapna J.
;
Chaudhuri, Molly
;
Shetty, Ankitha
- In:
Gadjah Mada international journal of business
23
(
2021
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012872373
Saved in:
46
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
47
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
48
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
49
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
50
Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
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