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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Customer integration
73
Kundenintegration
73
Betriebliche Wertschöpfung
39
Value creation
39
Beziehungsmarketing
37
Relationship marketing
37
Value co-creation
29
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
20
Customer value
17
Innovation
17
Kundenwert
17
Business network
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Co-creation
13
Innovation management
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Innovationsmanagement
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Unternehmensnetzwerk
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Service-Dominant Logic
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Consumer behaviour
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Leistungsbündel
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
15
Journal of business-to-business marketing
4
Research
4
Journal of business research : JBR
3
California management review
2
Customer engagement marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Interaktives Marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Administrative Sciences : open access journal
1
Asia Pacific business review
1
Customer engagement : contemporary issues and challenges
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Edition scientifique
1
Electronic markets : the international journal on networked business
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
Forschungsbericht zum Marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
How to succeed in the digital age : strategies from 17 top managers
1
International business and economics research journal
1
International journal of entrepreneurship and innovation management
1
International journal of innovation management
1
International journal of market research
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of industrial and business economics
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategy and management
1
Marketing theory
1
Markt- und Unternehmensentwicklung / Markets and Organisations
1
Markt- und Unternehmensentwicklung Markets and Organisations
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
3
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
4
IMP 2019 conference special edition "alue co-creation in B2B markets"
AlHussan, Fawaz Baddar
;
Paparoidamis, Nicholas G.
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 163-165
Persistent link: https://www.econbiz.de/10013194596
Saved in:
5
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
6
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
7
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
8
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
9
What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano
;
Cabiddu, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 155-169
Persistent link: https://www.econbiz.de/10011704337
Saved in:
10
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
11
Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
Saved in:
12
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
13
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
14
Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur
;
Gruber, Thorsten
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
Saved in:
15
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
16
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
17
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
18
Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
Saved in:
19
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
20
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
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