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Search: subject_exact:"Consumer preferences"
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Konsumentenverhalten
79,431
Consumer behaviour
79,427
Theorie
8,933
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8,915
Beziehungsmarketing
8,876
Relationship marketing
8,873
Markenführung
7,447
Brand management
7,446
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6,645
Brand image
6,622
Online retailing
5,498
Online-Handel
5,497
Customer satisfaction
5,443
Kundenzufriedenheit
5,442
Social Web
4,696
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4,696
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4,587
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4,470
Online-Marketing
4,451
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4,430
Dienstleistungsqualität
4,296
Service quality
4,296
Brand
4,282
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4,268
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4,117
Retail trade
4,050
Deutschland
3,818
Germany
3,643
Werbewirkung
3,596
Verbraucherverhalten
3,579
Advertising effects
3,573
Electronic Commerce
3,565
E-commerce
3,455
Experiment
3,363
Emotion
3,184
Werbung
2,923
Advertising
2,881
Private consumption
2,870
Privater Konsum
2,870
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2,742
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Han, Heesup
117
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
96
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
85
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
74
Grewal, Dhruv
69
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Agarwal, Sumit
65
Stavins, Joanna
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
57
Ko, Eunju
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Bronnenberg, Bart J.
51
Hollebeek, Linda D.
51
Rock, Bram de
51
Gröppel-Klein, Andrea
50
Krishna, Aradhna
50
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540
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130
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47
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36
Verlag Dr. Kovač
31
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Information Resources Management Association
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
INSEAD
14
Universität Mannheim
13
Christian-Albrechts-Universität zu Kiel
12
Nomos Verlagsgesellschaft
12
RWTH Aachen
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11
Österreichisches Institut für Wirtschaftsforschung
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European Association of Agricultural Economists - EAAE
8
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8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
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8
Center for Economic Research <Tilburg>
7
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7
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7
Helmut-Schmidt-Universität
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
Shaker Verlag
7
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Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
762
International journal of hospitality management
723
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
537
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
389
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
SpringerLink / Bücher
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,713
USB Cologne (EcoSocSci)
1,129
RePEc
166
EconStor
34
BASE
20
Other ZBW resources
13
Showing
25,501
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25501
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
25502
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
25503
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
25504
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Saved in:
25505
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
25506
In pursuit of goodwill? : the cross-level effects of social enterprise consumer behaviours
Tsai, Juin-Ming
;
Hung, Shiu-Wan
;
Yang, Ting-Ting
- In:
Journal of business research : JBR
109
(
2020
),
pp. 350-361
Persistent link: https://www.econbiz.de/10012238079
Saved in:
25507
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
25508
The 1 in 1,000,000 : context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications
Koçaş, Cenk
;
Dogerlioglu-Demir, Kivilcim
- In:
Journal of business research : JBR
109
(
2020
),
pp. 536-544
Persistent link: https://www.econbiz.de/10012238114
Saved in:
25509
"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
- In:
Journal of business research : JBR
109
(
2020
),
pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
Saved in:
25510
Partners in crime? : the impact of consumers' culpability for corporate social irresponsibility on their boycott attitude
Scheidler, Sabrina
;
Schons, Laura Marie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 607-620
Persistent link: https://www.econbiz.de/10012238137
Saved in:
25511
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
Saved in:
25512
Popular music festivals : an examination of the relationship between festival programs and attendee motivations
Perron-Brault, Alexis
;
Grandpre, François de
;
Legoux, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238231
Saved in:
25513
How emotional response mediates servicescape impact on post consumption outcomes : an application to opera events
Tubillejas-Andrés, Berta
;
Cervera-Taulet, Amparo
; …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238248
Saved in:
25514
Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
;
Amiot, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238252
Saved in:
25515
How to serve online consumers in rural markets : evidence-based recommendations
Sousa, Rui
;
Horta, Carolina
;
Ribeiro, Ricardo
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10012238289
Saved in:
25516
Navigating the "retail apocalypse" : a framework of consumer evaluations of the new retail landscape
Helm, Sabrina
;
Kim, Soohyun
;
Van Riper, Silvia
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238303
Saved in:
25517
Here today, gone tomorrow? : mapping and modeling the pop-up retail customer journey
Rudkowski, Janice
;
Heney, Chelsea
;
Yu, Hong
;
Sedlezky, Sean
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-25
Persistent link: https://www.econbiz.de/10012238304
Saved in:
25518
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
25519
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
25520
Optimal image mix cues and their impacts on consumers' purchase intention
Souiden, Nizar
;
Amara, Nabil
;
Chaouali, Walid
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238321
Saved in:
25521
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
25522
How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
Saved in:
25523
The influence of national culture and industry structure on grocery retail customer loyalty
Kanakaratne, Maheshan de Silva
;
Bray, Jeffery
;
Robson, Julie
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238327
Saved in:
25524
The financial advice puzzle : the role of consumer heterogeneity in the advisor choice
Amaral, Christopher
;
Kolsarici, Ceren
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238328
Saved in:
25525
What drives customers' post-purchase price search intention in the context of online price matching guarantees
Lin, Hsin-Hui
;
Tseng, Timmy H.
;
Yeh, Ching-Hsuan
;
Liao, …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238329
Saved in:
25526
Multichannel customer journeys and their determinants : evidence from motor insurance
Hu, Tun-I
;
Tracogna, Andrea
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238335
Saved in:
25527
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
25528
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
25529
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
25530
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
25531
How do destination social responsibility strategies affect tourists' intention to visit? : an attribution theory perspective
Su, LuJun
;
Gong, Qi
;
Huang, Yinghua
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238340
Saved in:
25532
YouTube vloggers' popularity and influence : the roles of homophily, emotional attachment, and expertise
Ladhari, Riadh
;
Massa, Elodie
;
Skandrani, Hamida
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238341
Saved in:
25533
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
25534
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
25535
Product customization : a profile of consumer demand
Pallant, Jessica
;
Sands, Sean
;
Karpen, Ingo
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238344
Saved in:
25536
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
25537
Examining customer engagement and brand intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
25538
The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers
Kosiba, John Paul Basewe
;
Acheampong, Audrey
;
Adeola, Ogechi
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238352
Saved in:
25539
It takes two to interact : service orientation, negative emotions and customer phubbing in retail service work
Fellesson, Markus
;
Salomonson, Nicklas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238353
Saved in:
25540
Fundamental basket size patterns and their relation to retailer performance
Martin, James
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
Saved in:
25541
UK mid-market department stores : is fashion product assortment one key to regaining competitive advantage?
Donnelly, Shannon
;
Gee, Liz
;
Silva, Emmanuel Sirimal
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238355
Saved in:
25542
Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238356
Saved in:
25543
Modelling the effect of store flyers on supermarket sales : an application to olive oil demand
Boto-García, David
;
Alvarez, Antonio M.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238363
Saved in:
25544
Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke
;
Bruwer, Johan
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
Saved in:
25545
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
25546
The role of consumer participation readiness in automated parcel station usage intentions
Chen, Ching-fu
;
White, Christopher J.
;
Hsieh, Yi-En
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012238372
Saved in:
25547
Trust transfer from manufacturer to private label brand : the moderating role of grocery store format
Konuk, Faruk Anıl
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238373
Saved in:
25548
Exploring the acceptance of instant shopping : an empirical analysis of the determinants of user intention
Brusch, Ines
;
Rappel, Nina
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238374
Saved in:
25549
Effects of online retailer after delivery services on repurchase intention : an empirical analysis of customers' past experience and future confidence with the retailer
Javed, Muhammad Kashif
;
Wu, Min
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238377
Saved in:
25550
"I don't like wonky carrots" : aan exploration of children's perceptions of suboptimal fruits and vegetables
Makhal, Annesha
;
Thyne, Maree
;
Robertson, Kirsten
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238379
Saved in:
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